The quality of images you provide your clients is paramount to your long-term success in the industry. Throughout all stages of my career, I have strived to perfect my craft by attending workshops, seminars and trade shows.
Destination weddings can be confusing and mysterious for photographers. When I started photographing weddings, I thought it would be amazing to travel the world to document our clients’ incredible wedding day.
Let’s take a quiz. Which company do you think you’re more likely to do business with—one that throws up a lot of expensive billboards to remind you it exists, or one you’re connected to directly, whose exclusive offers you receive in your personal inbox?
If you want to start making the cash register ring, in-person sales is the way to get that started (if you’re not already doing it). For those of you who are doing in-person sales, how do you take on out-of-town clients who can’t come into your studio after their session for their preview?
Generating new leads is the only way to stay in business in any industry. Photography isn’t any different. Think about it this way: What’s the probability a wedding client will hire you again for their next wedding?
I’ve written blog posts about the rules of engagement for professional photographers. A few of the rules are unique to imaging, but for the most part, they apply to any business.
I heard a great line a few years back about knowing when you’re ready to be a full-time photographer: “You’re not ready to go full time until you can’t afford not to!”
It is 2014. I am running a successful wedding photography business. I have transitioned out of the “full time” job and am now supporting my family 100 percent with photography. It is what most of us dream of.
How would you like your photography business to enjoy an almost unfair advantage in the marketplace? What if your clients swore by your brand?
One of the biggest challenges photographers face is finding high-end clients. People expect me to have some sort of pat answer that tells them how to start charging $10,000 per wedding or get that wedding that runs $18,000 or $19,000.