A big misconception about portrait and headshot photographers is that they’re always shooting in a studio. They actually shoot on location pretty frequently. Shooting on location is fun for me. It is a bit more challenging, but it gives me the chance to be more creative.
Before I opened my first studio, I was still coaching football and shooting out of my house, so most of my sessions were on location. That first year of shooting was all about trying to get better in hopes of making photography my living.
The March edition of Shutter Magazine is all about seniors, one of my favorite subjects. It’s about the ability to create with a client who, for the most part, actually wants to be there, wants to be photographed and is willing to try new locations.
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product or business from other products or businesses in the same market.
With this month’s theme being “Seniors,” it’s the perfect opportunity to talk about diversity in building your business. Seniors can be an incredibly strong revenue component, and they can push your creativity.
There was nothing flashy about my senior portraits—well, perhaps the borrowed tuxedo top I wore over plaid shorts against a blue backdrop. (The image, of course, was cropped above the shorts.) Yet my mom remembered and coveted those portraits throughout my life.
Newton’s first law states that an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force. If things could just automatically stay in motion, all businesses would be set. Unfortunately, we are always faced with an unbalanced force. To remain successful, you must possess the ability to continually change and adapt to the marketplace.
When I first picked up a camera, I had no idea I was going to use it to photograph powerful CEOs, fly on their private jets to where they wanted me to photograph huge business deals and find myself almost too busy in my studio. If you’re starting off in weddings, it can seem like a pretty big leap to jump into a new genre of photography. A lot of people think it requires a completely different method of marketing, but it doesn’t.
One of the best experiences I had when I was working for another photography company was being able to observe consultation sessions. Out of all of the photography education out there, there isn’t much on how to talk with clients—or, more precisely, how to talk clients into trusting you with their money and memories.
In the past, we had great success with Facebook/Instagram ads. Then something changed, and they are no longer as effective. We were spending more money and not getting the same amount of engagement as before, so we started to abandon them. We still needed something to gain reach on social media to replace Facebook ads.