The hierarchy of why people hire a professional photographer in the portrait/social categories goes brides, babies, pets. With brides in the number-one spot, weddings represent a huge potential for a never-ending demand for your work, plus an incredible opportunity to sell new products and services. I want to get…
Today’s generation is one that is generally open and accepting to change. While that’s a good thing, it also has its disadvantages. Your business could be here today and gone tomorrow. This is something I have learned in the volume photography world.
If you find yourself having to stop for fuel late at night, you will normally look over your shoulder once or twice to be aware of your surroundings. We get so enthralled in our thoughts that we find ourselves going through life with blinders on.
A big misconception about portrait and headshot photographers is that they’re always shooting in a studio. They actually shoot on location pretty frequently. Shooting on location is fun for me. It is a bit more challenging, but it gives me the chance to be more creative.
Before I opened my first studio, I was still coaching football and shooting out of my house, so most of my sessions were on location. That first year of shooting was all about trying to get better in hopes of making photography my living.
The March edition of Shutter Magazine is all about seniors, one of my favorite subjects. It’s about the ability to create with a client who, for the most part, actually wants to be there, wants to be photographed and is willing to try new locations.
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product or business from other products or businesses in the same market.
With this month’s theme being “Seniors,” it’s the perfect opportunity to talk about diversity in building your business. Seniors can be an incredibly strong revenue component, and they can push your creativity.
There was nothing flashy about my senior portraits—well, perhaps the borrowed tuxedo top I wore over plaid shorts against a blue backdrop. (The image, of course, was cropped above the shorts.) Yet my mom remembered and coveted those portraits throughout my life.
Newton’s first law states that an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force. If things could just automatically stay in motion, all businesses would be set. Unfortunately, we are always faced with an unbalanced force. To remain successful, you must possess the ability to continually change and adapt to the marketplace.