When I first picked up a camera, I had no idea I was going to use it to photograph powerful CEOs, fly on their private jets to where they wanted me to photograph huge business deals and find myself almost too busy in my studio. If you’re starting off in weddings, it can seem like a pretty big leap to jump into a new genre of photography. A lot of people think it requires a completely different method of marketing, but it doesn’t.
One of the best experiences I had when I was working for another photography company was being able to observe consultation sessions. Out of all of the photography education out there, there isn’t much on how to talk with clients—or, more precisely, how to talk clients into trusting you with their money and memories.
In the past, we had great success with Facebook/Instagram ads. Then something changed, and they are no longer as effective. We were spending more money and not getting the same amount of engagement as before, so we started to abandon them. We still needed something to gain reach on social media to replace Facebook ads.
As a business owner, you’re constantly battling the competition. In an ever-evolving market, it can be exhausting to keep up. This month, I show you how to crush the competition.
It’s February, one of the three times of year you don’t have to do much to attract customers. Love is in the air thanks to Hallmark, American Greetings, Godiva and the rose industry. The demand for photography under the love umbrella is stable and the need for engagement, wedding and boudoir images is high.
It was our moment of truth. We felt like we were stepping off a ledge, with only the smallest hope that the fall might wake us from our nightmare.
This month, I share several vital areas of my business that enable me to communicate clearly with my clients, ensuring that I am maximizing my time, shooting with intention, and creating products and a workflow that put the focus on the client experience.
Stop wishing for better times. Stop hoping. Stop thinking that the gods are going to bless you with an incredible year and newfound wealth and success. It doesn’t work that way. It’s about busting your ass day in and day out. Put your time in and plan for success. Success is not an accident. It’s the result of hard work and some serious planning.
Welcome to 2017. For some of you, it may feel like the photography world is closing in on you, and closing in fast. But as we start the new year, if you have ever felt that you are like a fish out of water in this wild and crazy industry, there are ways to stay away from that feeling the world is collapsing.
It’s suddenly the new year, which means trade show season is about to kick off. Most of you will make it to at least one convention or conference between now and the end of April. Sadly, many of you will also waste time and money from the minute you walk into the convention hall to the time you get home.