Finding the Right Clients

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Finding the Right Clients

Do you know who your ideal client is? Most photographers I meet have no clue who their target demographic is. It’s incredibly important that you have a handle on your client base. I’ve become really good at finding and connecting with my chosen demo.

Try this: Write down four or five descriptions of your ideal client. Now let’s look at some basic factors to consider. I’ll be curious to see if your definition of “your client” and the process behind getting to your client will change after reading this article. You might find that you have selected descriptors that are either not important or are not geared toward honing in on your client. Below are my criteria for my target demo. Just keep in mind that, while I encourage you to learn from these criteria, your demo descriptors should be unique to you and your business.

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To read the full article, launch the digital version of the September 2014 magazine.

This Post Has One Comment

  1. Hello,

    My name is Brian. I have been shooting for 18 years. I absolutely love photography. I don’t feel that I have ever had a consistent client base for a long time. As a matter of fact, I’m still not sure how to label my work. I have and do shoot, senior portraits, portraits, headshots, beauty work. some publications, corporate work, events etc. I am really trying to get some consistency this year of having a stronger client base and a better marketing and business plan. As of now, I have some one to do my social media (right now, Instagram). I am on facebook and I have a fan page but I don’t use it as much.

    I am 50 years old, I have no intention of giving up what I love however it frustrating for me not to know which direction I need to be in. I have been married for 18 years and I have a 10 year old son, so the biggest thing I try to work on everyday is balance.

    Ultimately, I want to shoot for publications and print work of some sort. If you all can help me out in some way or another I would appreciate it. I get a lot of compliments on work but I am despartely like to have more control of what I do by way of having consistent work.

    Thank you

    Brian
    404 441 9092

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