Many photographers act as if they’ve got a top-notch publicist on their payroll, and do nothing to promote their business or brand. They act as if self-promotion is a dirty word and not something worthy of their time, when in reality it’s one of the most important aspects of building any business. So, let’s get proactive and put you and your skillset in the spotlight.
You can read every business book until you’re blue in the face, but what happens when that isn’t enough, when you are stuck in a rut while just starting out, or, worse, stuck at a plateau after establishing your business? Here are five ways you can push past what seem like your limits.
So many of you have taken the approach of simply kicking back and waiting to see what happens to your business “naturally.” Guess what? Virtually nothing happens naturally in this business, which is why God created marketing. And just like building your skill set, marketing never stops. Let’s come up with a game plan or at least a check-off list for you to work with the rest of the year.
As I sit here preparing to write my article this month, I am in awe of what we have accomplished in this short five years. You see, five years ago, I made a decision after my column in Rangefinder magazine was canceled that would change the course of my career and my company.
There are tons of ways for you to streamline your workflows and reduce the logistics you need to focus on so you can go back to holding your camera. Here are three things I use in my business to make money and get work done practically in my sleep.
If you fail to plan, you plan to fail. Yes, now you’ve heard it one more time: It starts with a plan. It astonishes me that we will plan a party, a trip, lunch with a friend, but we don’t plan for a profitable business. Which is more important?” There it is, the foundation for this month’s article on developing a business plan.
I’m happy to say that 2017 marks five years since I’ve received a W-2. While there are many other photographers who can say they’ve been shooting for decades, I can say I was able to build a business when everyone was doing it for free. I want to provide both aspiring photographers and struggling professionals with the real-world lessons I’ve learned the past five years.
My big thing is styled shoots. I love them. I love coming up with a unique concept, obsessing over the details, styling the models and working with vendors for a cohesive design. They also give me a chance to shoot something I want to shoot (as opposed to weddings where I have no control over the timeline, lighting or weather), and they let me practice new poses and lighting ideas.
There is an art to grooming and managing the perfect assistant. Let’s be clear on what I mean by the perfect assistant. There is no such thing as perfect when it comes to an employee, but there sure as hell is a level of perfection for what you need to make your business more successful.