Making the switch from Shoot and Burn to IPS

Shoot and Burn to IPS

Making the switch from Shoot and Burn to IPS with Andre Brown 

Let me begin by saying, if you’ve read any of my previous articles in Shutter, you know that whatever the topic, I speak to you from my perspective. I consider myself a “regular” photographer, here to share my story and hopefully inspire and educate my fellow photographers on things I’ve learned along the way. I am on the same journey that many of you are on. Oftentimes, as we get advice from industry giants like Sal, Mike, and the Blumes, we think “Of course you can do that, you’re Sal Cincotta” or “you’re Michael Anthony, sure you can do it this way”. But the truth is, YOU CAN TOO. Maybe not today or tomorrow, but indeed you can. You have to kick fear and self doubt in the ass and take action much like I have decided to do myself.

I run a 6 figure wedding photography business. What I’ve been doing so far has afforded me comfort and a decent living. But why settle for decent? I want more and so do you. COVID rattled us all and it’s forced us to take a look at our businesses, make adjustments and pivot. The most significant change I’ve made during this time has been transitioning my business from shoot and burn to IPS. Work Less, Make more.

I can imagine Sal reading this and saying “Transitioning to IPS? You should have been doing that shit from day one!” Yea Sal, you’re right. But like many of you, I was absolutely terrified of leaving my comfort zone and gambling my cooshy income for a chance to make much more. What if I make the switch and nobody wants to spend money? I’ve got mortgages and rent. What if this completely fails? Well, instead of completely succumbing to fear, here is how I chose to kick my own self doubt in the ass and take the leap into IPS.

Shoot and burn

Get the full story

To read the full article, launch the digital version of the November 2020 magazine.

You might also like:

Want more content like this?

Check out our recent posts

on camera direct flash tutorial thumbnail

On Camera Direct Flash Tutorial

Have you tried using on-camera flash for your studio portraits? As a professional photographer, I’ve always been taught to take the flash off camera to create more directional light. In this video of on camera direct flash tutorial for lighting, I will show you how to work quickly and easily using on-camera flash to create some very unique and interesting portraits.

Read More »
5 easy poses for boudoir photography thumbnail

5 Easy Poses for Boudoir Photography

Posing for boudoir photography is always a challenge. In this video, I will show you some easy tips to posing your clients. Not every client is a model – so we need to find an easy set of poses to get them started. Once they get comfortable in front of the camera, you can then work on more advanced poses and lighting techniques to build on for the images you create.

Read More »