I love Flex lights. They are easy to use, very powerful, cost-effective, they throw great light and they’re extremely portable. They are not just for video. Read my article on commercial shoots in this issue, where I talk about how we used two of the 1x1 Flex Panels to light some food photography.
Headshots are becoming higher in demand with the rise of social media. In the age of startups, more and more people need to have a professional photo that represents them and their brand. If you’re not taking advantage of this exploding market in photography, I highly suggest you start. There are five steps to creating easy headshots that I implement in every single session that comes through my door at www.nj-headshots.com. Whether or not you have a studio, you can take these are steps to create the best possible headshot for every client.
I have always been attracted to the work of Annie Leibovitz, Mark Seliger and other modern fashion/editorial photographers. A long time ago, I decided to incorporate some of the inspiration they have given me into my wedding photography. Everyone who follows this type of work knows that creating studio editorials can be a big production. Getting the best results requires complex lighting setups, large modifiers and a set with either a regal feel or an industrial look. We don’t usually get all that at the local banquet hall.
It never ceases to amaze me what’s possible with just one light, whether it’s a strobe or constant, plus a little know-how and creativity. A recent assignment I shot for one of Orlando’s top modeling agencies is a perfect example of the magic you can create with one light. I’d been asked to shoot promotional images of Kino, a newly signed model. The agency wanted dramatic edgy shots that highlighted his chiseled features and ripped physique. It was the perfect assignment for a couple of cool one-light setups.
Nothing beats window light. It’s broad, diffuse, indirect, soft light that’s flattering to anyone in its path. But what do you do when the sun has set, there is no window or Mother Nature isn’t cooperating? With the right tools and techniques, you can re-create it. I’ve seen this sun-drenched looks-like-daylight-but-isn’t look used often in Gap ads. The light created for these images has the open, airy quality you get from daylight streaming in through a large window. It’s perfect for Gap’s brand. I’ve always loved this quality of light and wanted to use it in my own work. How they did it was the big question mark.
If you’ve never photographed a dog before, it’s an experience fairly similar to photographing a toddler—except we think it’s way more awesome, because dogs give kisses and have wiggly butts. What makes photographing dogs different is that their bodies are low to the ground, they have fur of all colors, some listen better than others and, because of all these factors, we have to think a little differently about lighting.
In this issue, you’re reading exceptional advice on shaping light with strobes, softboxes and speedlights. But what if you’re limited to available, natural light? There are unique challenges. What you gain in reduced gear, setup and purchases, you lose in flexibility. Yet there’s a distinctive beauty in using only the sun. With care, it can produce timeless imagery.
Self-portraits are not easy. They’re hard mentally and emotionally for myriad reasons, and they’re hard physically (especially if you don’t use an assistant). Lighting doesn’t have to be difficult, though. On the contrary, lighting your self-portrait should be a fun challenge. I’m going to outline some ways I’ve lit my own self-portraits to give you a good foundation.
My first paying gig as a photographer was shooting headshots of doctors at a medical convention, packed into a tiny corner of a trade show booth. Back then I didn’t quite understand the impact that type of situation would have on my methods of lighting. Every technique I developed over the next decade was based around learning to shoot a great, professional portrait quickly and in just about any location. I’ve since refined the process, and have found that most of my lighting for high-volume headshots can be categorized into three main techniques.
We are currently going through a lighting revolution. Off-camera flash technology is progressing quickly. The technology for low-noise, high-ISO sensors has improved over the past five years. Flashes are becoming less expensive and coming with more features. If you are not using off-camera flash, there has never been a better time to start. Here are a few of my recommendations for equipment.
