Video HowTo

Video HowTo

RAdams_BTS_TeaserBIG

I’ve seen it happen over and over again: startup filmmakers and established videographers getting in over their heads trying to run their cinema/video businesses. I’ve seen it with photographers trying to start a video/cinema division too.

The key to it all is understanding the limits of our skill sets, and then managing client expectations to coincide with our skills. It’s a fine balance, and the single most important factor to consider. If you apply the principles correctly, you’ll have happy clients and a short, manageable queue of postproduction work.

Your business, no matter what field you are in, shouldn’t rule your life. Owning a business is hard work, but if it’s causing you to
neglect other more important things in life—your spouse, children, friendships, sanity—it’s not worth it. No amount of money can replace what truly fulfills me in life. If my business detracts from these things, something is wrong that needs to be fixed. I’ve been able to balance my successful video-production studio with my life, and I continue to find and adapt new ways of making it even better.

Get the full story

To read the full article, launch the digital version of the July 2013 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail lightingsetupsforhighschoolseniors

Quick and Easy Lighting Setups for High School Seniors

Lighting doesn’t have to be complicated when it comes to your photography lighting set-ups. In this video, we show you some easy ways to get beautiful portrait lighting in a quick and easy way.

This studio lighting tutorial is perfect for beginning photographers and advanced photographers as well.

Read More »
yt thumbnail octaboxvsbeautydish

Octabox VS. Beauty Dish // Which is better?

These two completely different lighting modifiers will deliver completely different results with the same exact set up.

In this lighting tutorial, we showcase the difference in the two different lighting options. both portrait images look amazing, but I think creatives will like one over the other.

Which do you like the best?

One is softer and the other more specular.

In this video, we used the Westcott FJ200 and their octabox and beauty dish offering.

Read More »