Zig When They Zag

As we sit here at the end of the year, I am focused on dominating in 2018. What are you focused on? If you are like many other businesses, you are about to miss the entire first quarter of the year because you have procrastinated yet again. Now is the time to start thinking about the year ahead and putting together a plan of attack so that you are not scrambling the entire year to hit your goals. Let’s take a quick look at some of the things you can do now to set yourself up for success in 2018 and keep your competitors off balance as they try to keep up with you and your explosive business.
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5 Social Media Marketing Tips for Better Sales

One of the most powerful reasons customers decide to spend money is because they find enough value in a product. The reverse is true for a customer who does not find enough value in a product, and therefore will not spend money. The perceived value of a purchase needs to be equal to if not more than the dollar value spent. This is why two photographers can sell the same product from the same lab at prices thousands of dollars apart. Creating value for a client can come in many forms, and when it comes to the value in the artwork we provide them, we must begin creating that value before their first phone call or email. This happens via social media.
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5 Tips for Better Bridal Party Images

We wedding photographers place a lot of emphasis on our portraits of the bride and groom on their wedding day. That’s because large prints of these shots are in high demand by couples. But all wedding photographers agree that there are other parts of the day that are extremely important to capture. The bride and groom choose those closest to them to be a part of their bridal party, and the wedding day is a great opportunity to showcase the connections between the bride and groom and those close friends and family members. Here are five tips that will help you create amazing images of your bridal party.
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How to Avoid Facebook Blackout

This month, Facebook is testing a plan to move all nonpaid Page posts away from the newsfeed. The Guardian reported that tests by Facebook (in six countries outside the U.S.) caused a devastating 60 to 80 percent fall in user engagement on business Pages. A story on Medium.com described the change as “death to small businesses.” It certainly could be . . . if you don’t know how to adapt. Here’s everything you need to know to avoid the impending blackout before it hits your business.
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Finding Your Fit: Lightroom Classic or Lightroom CC?

As a photographer with a workflow built around Adobe Lightroom, the major changes released back in October 2017 got my head spinning. This industry is full of surprises, and we have to move forward instead of staying stagnant. Do these changes affect my efficiency, and am I paying more for a product I have to have? Before we jump to conclusions about Adobe taking us down a rabbit hole of lackluster enhancements, let’s talk shop. What the hell is going to happen to desktop-oriented Lightroom as we know it today?
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The Easiest Photographer’s Business Plan Ever

You’d rather be out shooting something awesome and getting paid a ridiculous amount of money for it so you can retire by the end of next week than read an article about a boring business plan for photographers. So would I. That’s why I turned a boring business plan into something fun and easy that will ignite sparks under your ass to take control of your business and make your annoying Uncle Arnie finally stop bugging you about going out and getting a “real” job.
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