How to Clean Up Your Brand in 4 Easy Steps

Branding sucks. It’s annoying. It pigeonholes us. And if we don’t have a distinct brand, we may as well have started photographing yesterday. Or, more annoyingly, photographers who literally just started photographing yesterday can have better branding/presence/awareness than you, and you’ve been at this forever. Hopefully these tips will make the process a little less painful.

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Your Brand, Your Worth with Sal Cincotta

I hope you realize that your brand and the perception of your brand can directly influence how much money consumers are willing to spend with you. It’s amazing how many photographers and business owners in general don’t grasp this seemingly simple idea.  No one cares how good of a photographer you are. Process that for a second. Let that settle in. It just doesn’t matter. Business is at the core of your success.  Here are some things you can do now to get your house in order so that you and your brand are seen as trusted and valued. 

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Social Influencers: The New Commercial

Once upon a time, a photographer in any genre would try to get the attention of magazines, newspapers, clothing designers, automakers, restaurants, hospitals, sports teams and music venues in hopes of landing a gig. Whether it was a one-off campaign or steady work on a retainer, the holy grail of good-paying commercial work has always come from big companies. And while the dollar amounts of these major-client jobs is still highly desirable and worth the effort to land, there is a new type of commercial role that has emerged in the last few years, and it’s exploding by the hour: social influencer.

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Where Did All My Clients Go?

Are you sitting there wondering why your business is struggling? Why your phone is not ringing? Why your email leads are nonexistent? Are you convinced that it’s not your fault? That it’s somehow the Russians? Or even worse, all those dastardly shoot-and-burners? In this article, I show you some ways to change your “luck” and take control of your destiny. The sooner you realize there is plenty of business out there for all of us, the sooner you will start taking a healthy and realistic look at your business—because then and only then will you accept that you control your business.

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10 Tips for Creating Eye-Catching Social Media Videos

We’ve all been there, scrolling aimlessly on our phone, floating in a sea of emojis and LOLs. We may not even realize we’re doing it, but suddenly 10 minutes (or two hours) pass, and we’ve watched 10 two-minute episodes of something called “Parkour Cats From Outer Space” and found ourselves ordering some swag from their website. What is going on here? How does one begin to make an impact in this sea of endless distraction? This is an ever-evolving science, but there are some methods to the madness of keeping people’s attention.

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5 Social Media Marketing Tips for Better Sales

One of the most powerful reasons customers decide to spend money is because they find enough value in a product. The reverse is true for a customer who does not find enough value in a product, and therefore will not spend money. The perceived value of a purchase needs to be equal to if not more than the dollar value spent. This is why two photographers can sell the same product from the same lab at prices thousands of dollars apart. Creating value for a client can come in many forms, and when it comes to the value in the artwork we provide them, we must begin creating that value before their first phone call or email. This happens via social media.

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