These last few months, our studio has been busy creating for several commercial clients. The work includes logos, website design, marketing materials and social media branding. In this issue, I share several of our projects and how we got them.
Branding has many different definitions, meanings and interpretations. In my several years in the photography industry, there have been two really important meanings in branding for me: It establishes a continuing significance in the marketplace and creates customer loyalty.
Defining photographic style is the most important aspect of a photographer’s brand. It is more important than the logo and everything else. Here’s why.
Want to book more business and make more money? We all do. But success is about more than just your photography. It’s about your brand.
Photographers can get in over their heads wanting to photograph everything, especially when they’re trying to make ends meet. I understand it’s hard to pass up the opportunity for a paid gig when you’re a freelancer, but marketing yourself as a photographer who shoots everything is counterproductive.
Ah, the age-old question. Should I invest in speedlights or strobes? As we lighting geeks are fond of saying, light is light.
When you are getting started, growing your client base is the most challenging and important task. If you’re a portrait photographer, you’re probably focusing on one or all of the following areas: families, seniors, children, babies.
Putting together your first portfolio can be intimidating. What photographs should I choose? What type of paper should I use? Should I bind my portfolio? Should I stick to digital instead of print? Things will start to feel a bit overwhelming.
The two major holiday seasons for photographers in the United States are the November-December holidays and, in the spring, Mother’s Day, graduations and Father’s Day.
If you have a studio portrait business, you’ve probably had potential clients who wanted to do business with you but couldn’t make it to your studio. I decided to maximize my sales opportunities by creating our Studio-to-You package: I literally take my studio to them.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
