Many photographers act as if they’ve got a top-notch publicist on their payroll, and do nothing to promote their business or brand. They act as if self-promotion is a dirty word and not something worthy of their time, when in reality it’s one of the most important aspects of building any business. So, let’s get proactive and put you and your skillset in the spotlight.
So many of you have taken the approach of simply kicking back and waiting to see what happens to your business “naturally.” Guess what? Virtually nothing happens naturally in this business, which is why God created marketing. And just like building your skill set, marketing never stops. Let’s come up with a game plan or at least a check-off list for you to work with the rest of the year.
As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.
Including pets in your portrait sessions is a smart way to add variety, additional income and a hearty challenge. While I am not suggesting that every portrait photographer needs to become a pet photographer, including furry family members in your work is a fun way to expand your offerings.
There are tons of ways for you to streamline your workflows and reduce the logistics you need to focus on so you can go back to holding your camera. Here are three things I use in my business to make money and get work done practically in my sleep.
If you fail to plan, you plan to fail. Yes, now you’ve heard it one more time: It starts with a plan. It astonishes me that we will plan a party, a trip, lunch with a friend, but we don’t plan for a profitable business. Which is more important?” There it is, the foundation for this month’s article on developing a business plan.
I’m happy to say that 2017 marks five years since I’ve received a W-2. While there are many other photographers who can say they’ve been shooting for decades, I can say I was able to build a business when everyone was doing it for free. I want to provide both aspiring photographers and struggling professionals with the real-world lessons I’ve learned the past five years.
Effective communication between you and your clients cannot be taken lightly. This determines how pleasant your time with each client will be, not to mention a deciding factor for whether they will even work with you at all.
I want to apply this month’s theme of children to your business. Whether you’re a new artist just starting out or a veteran jump-starting an established business by adding a new service/specialty, you’ve got to grow your brand and skillset one step at a time.
Everyone knows that it takes hard work to get to the top of your industry. Building a business is no joke, and the amount of work it takes to get to your desired level of success can seem overwhelming. What most people don’t talk about is the fact that once you make it, you have to work just as hard to stay there.