With an automated drip email sequence, it’s possible to nurture your lead from Awareness to Interest to Desire. Help them get to know you, like you, and trust you, and share with them how your photography will improve their lives. At this point, they should have no choice but to Desire you above all the competition!
It's a tough world for the artist looking to stand out. When it comes to uniqueness, it's hard to think of something that hasn't been done to some extent or the other. It really, truly seems like everything already has. I'd like to preface the bulk of my article and say that no, I don't believe everything has been done before. I'm sure there are lots of ideas that have never come to fruition. What are they?
We can all become the photographer we desire to be, but knowing what we don't know is the first step toward that dream. Take some time, and figure out your primary areas of weakness. Then, get honest feedback from peers, judges, or those you admire, and make a plan. Keep an eye out for that knowledge you didn't know you needed.
This has been my battle cry since my early days on Creative Live. Innovate or die—sounds sexy, but what does it really mean? Before we dive in, I need you to do some soul-searching here. Are you the type of person who just bitches about everything? Do your friends see you as a positive person? Or would they describe you as a bit of a pessimist? I know this is going to be tough for you to be honest about, but it’s crucial to your success—not only in business, but in life.
Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.
A sales funnel is simply a conceptual representation of the path that people take from “lead” to “client.” Since literally every client was once a lead, every client came through your funnel—even if you didn’t know you had one.
Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain't gonna cut it.
One thing I often hear from new photographers is how challenging it is for them to find their style. Initially, most people tend to reach for actions or presets in their favorite editing applications and adopt one. Sure, these bundles can give you ideas and narrow your focus, but in the long run, they are not the ideal solution.
November 2018 Inspirations: Best of Your Brand Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our camera and the images we create. Inspirations represents a sampling of our industry and the vision of professional photographers from around the world. Congratulations…
Branding sucks. It’s annoying. It pigeonholes us. And if we don’t have a distinct brand, we may as well have started photographing yesterday. Or, more annoyingly, photographers who literally just started photographing yesterday can have better branding/presence/awareness than you, and you’ve been at this forever. Hopefully these tips will make the process a little less painful.