branding Archives - Behind the Shutter | Free Photography Education

Creating a Luxury Brand Experience for Your Clients

Post Author:Kenny Kim
Post Category:Branding / Recently On Behind the Shutter

There is no secret formula to providing an unforgettable luxurious wedding experience for your clients. It’s about taking the extra time getting to know them, listening to their needs and caring for their loved ones on their wedding day. It’s about genuinely becoming their friend while being professional. Even though it may sound like a big investment to do this for every wedding, the rewards will come back to you tenfold.

How to Get Your Photography Published in a Magazine

Post Author:Vanessa Joy
Post Category:Photography / Recently On Behind the Shutter

Magazine publishers will have you know that print as a medium is changing: there are more localized and niche magazines than ever. If you are paying close attention to your market, you'll see that while the industry has changed to accommodate the growth of online journalism and other publications, it isn't gone! Don't give up on the possibility of being published, but also don't discount highly-popular blogs, online magazines, and other publications. They vary in their reach and shelf life, but there’s no reason to ignore the power of print.

Getting Started In Boudoir

Post Author:Scott Detweiler
Post Category:Boudoir Photography / Recently On Behind the Shutter

So, you would like to branch out into the boudoir market and are wondering how to get started? Here are some tips and observations from what I have learned over the years that might help you achieve your goal. In many ways, I had to unlearn some things in order to shoot intimate images that clients enjoyed, and I wanted to share a few of those with you here.

Social Media & The Importance of Personal Branding

Post Author:Logan Detty
Post Category:Branding / Recently On Behind the Shutter

No matter the fear or anxiety you might feel toward social media, we live in a world now where we must use it. I’m here to break down my thought process on social media—how I use it to inspire others and create new opportunities.

Fantasy Fakers vs. Reality Makers

Post Author:Jonathan Tilley
Post Category:Life / Recently On Behind the Shutter

Us Reality Makers … we know that no one is coming to save us. No one will shower us with money and gear and clients. This life, the ups and downs, is 100 percent our responsibility.

Lead Nurturing With Drip Emails, Part 1: The Know-Like-Trust Principle

Post Author:Jeff & Lori Poole
Post Category:Business / October 2019 Issue / Recently On Behind the Shutter

With an automated drip email sequence, it’s possible to nurture your lead from Awareness to Interest to Desire. Help them get to know you, like you, and trust you, and share with them how your photography will improve their lives. At this point, they should have no choice but to Desire you above all the competition!

How to Stand Out in an Already Unique World

Post Author:Jess Hess
Post Category:Business / October 2019 Issue / Recently On Behind the Shutter

It's a tough world for the artist looking to stand out. When it comes to uniqueness, it's hard to think of something that hasn't been done to some extent or the other. It really, truly seems like everything already has. I'd like to preface the bulk of my article and say that no, I don't believe everything has been done before. I'm sure there are lots of ideas that have never come to fruition. What are they?

Perfecting your Craft

Post Author:Scott Detweiler
Post Category:Business / October 2019 Issue / Recently On Behind the Shutter

We can all become the photographer we desire to be, but knowing what we don't know is the first step toward that dream. Take some time, and figure out your primary areas of weakness. Then, get honest feedback from peers, judges, or those you admire, and make a plan. Keep an eye out for that knowledge you didn't know you needed.

Innovate or Die

Post Author:Sal Cincotta
Post Category:Business / October 2019 Issue / Recently On Behind the Shutter

This has been my battle cry since my early days on Creative Live. Innovate or die—sounds sexy, but what does it really mean? Before we dive in, I need you to do some soul-searching here. Are you the type of person who just bitches about everything? Do your friends see you as a positive person? Or would they describe you as a bit of a pessimist? I know this is going to be tough for you to be honest about, but it’s crucial to your success—not only in business, but in life.

5 Social Media Marketing Myths

Post Author:Vanessa Joy
Post Category:October 2019 Issue / Recently On Behind the Shutter / Social Media

Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.