Planning and Executing Stylized Commercial Shoots

Stylized commercial shoots offer a great way to collaborate with vendors to create something over the top for your portfolio, as well as theirs. You earn goodwill and build relationships that become mutually beneficial over time. We like to put together two or three of these shoots every year to keep images fresh and relationships alive. The planning process can be a bit overwhelming, especially if you’re thinking you can do it alone. Here are the key elements of planning and executing a stylized commercial shoot.

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Social Influencers: The New Commercial

Once upon a time, a photographer in any genre would try to get the attention of magazines, newspapers, clothing designers, automakers, restaurants, hospitals, sports teams and music venues in hopes of landing a gig. Whether it was a one-off campaign or steady work on a retainer, the holy grail of good-paying commercial work has always come from big companies. And while the dollar amounts of these major-client jobs is still highly desirable and worth the effort to land, there is a new type of commercial role that has emerged in the last few years, and it’s exploding by the hour: social influencer.

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Your Work Is Great But Your Website Sucks (At Getting You Business)

No matter how many people tell you they love your site, if it isn’t bringing in sales, it needs some work. Making changes to it isn’t going to hurt you. Photographers from the commercial and business worlds often understand something that portrait and wedding photographers don’t: Your website needs to be more than a portfolio. Here are five things your website needs to be relevant.

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Hit the Road: Working With Models on Destination Shoots

It’s one thing to be a portrait artist who uses modeling talent in your work regularly, but it’s very different when you take that show on the road. Shooting locally is complicated enough, but things become exponentially more complicated when you do the same thing out of state, and especially out of the country. Each new project in each new town presents new problems. But all model photography requires a lot of the same concerns and methods. In this article, I approach these from the artist side of things, which is how I’ve been approaching travel for about half a year now exclusively. I am going to focus on planning and executing amazing projects on the road, but not how to get paid model photography work on the road (something I don’t do anymore, but that’s another article).

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Product Photography Lighting Basics

We’re all exposed to product photography every single day of our lives, so there will always be a strong demand for it. This month, I take a look at some of the basic concepts of product photography and how to approach lighting and other technical details. Adding product photography to your services can be extremely profitable. But these tips are helpful whether you want to start doing it professionally or just sell some stuff on eBay.

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