It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I've seen this acronym get misused,
Learning to pivot is something all business people need to be able to do, and this is probably the most significant example any of us have encountered. It is also an opportunity to sharpen skills that can turn heads and win jobs that help differentiate you from the crowd of folks with cameras.
Over the last couple of months, we’ve picked out and set up a WordPress theme, then used a page builder to create the pages and blog posts on our site. Now all the pages are designed and the site is live, but there is still more to be done.
Overall, you must employ a multitude of these techniques to build SEO. You also want to make sure that if you are privately hosting your videos on your own site as opposed to using a YouTube embed code to place the video on your webpage, that your website itself is optimized for SEO. There are many services that exist to help with SEO optimization, but ideally, you will want to mirror all of your content on multiple platforms to become highly visible.
Wordpress is a platform with the power to build almost anything you want, but all that freedom makes it really tricky to navigate. Until I found the right tools through a lot of trial and error and crashed sites, I found it frustrating as well (in fact, as I write this, we’re dealing with the headache of switching the ShutterFest site to a new server). In this series, I want to save you all those headaches and show you the entire process of building a Wordpress site for your photography business, from beginning to end.
Wordpress is a platform with the power to build almost anything you want, but all that freedom makes it really tricky to navigate. Until I found the right tools through a lot of trial and error and crashed sites, I found it frustrating as well (in fact, as I write this, we’re dealing with the headache of switching the ShutterFest site to a new server). In this series, I want to save you all those headaches and show you the entire process of building a Wordpress site for your photography business, from beginning to end.
Our economy is booming, and for wedding photographers, The Knot and WeddingWire are predicting the highest number of engagements since they started tracking those statistics. There is no better time to start planning than right now. Here are some strategies that you will want to adopt to crush it in 2020 and beyond.
As the increasing dominance of visual content continues to expand on the web, it creates new opportunities for increasing your site’s traffic and overall digital blueprint. Just as I tell all of my photography clients, you are the gatekeeper to this valuable content, and you have a slight advantage, because you are the creator of visual imagery.
While February is right in the middle of what many of us refer to as the slow season, that doesn’t mean it should be a quiet stretch for you. Now is the time to do some serious house cleaning and stop procrastinating about the key elements on your website. You know the areas that need attention, but you’ve been hoping to skate by month after month. Well, there’s no reason to let that dripping faucet continue.
Here are the five things that define your brand: logo, imagery, website, social media presence and totality of your past client experiences. Let that sink in. These are all of the things you have to pay attention to when you are building your brand. Let’s dive into each of them and figure out exactly how important they are to your success.