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5 Brand Elements Your Website Needs Now
Branding

5 Brand Elements Your Website Needs Now

The last time we upgraded our site was in 2011, to a popular WordPress theme. Despite its ease of use, our careful lead tracking made it clear that some pretty major roadblocks must be preventing Internet traffic from reaching us. Let’s look at some of those roadblocks—and how to fix them on your website. By the time you read this article, our brand-new Showit site will have just launched. We’ve invested a lot this year to sit down with many of the most successful web marketers in our industry. And we kept hearing the same tips about effective website design.

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11/01/2017
The Branding of Your Vision
Branding

The Branding of Your Vision

Your vision is your number-one competitive advantage. Not your gear, not your fancy camera strap or your quirky logo or company name. You and your work. When someone lands on your site, they are drawn in by your imagery. Next, your personality comes into play. You nail those two things, and you will book the job. So, what does this all mean? How do you translate any of this into something actionable? Let’s get started. 

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11/01/2017
How to Search-Engine Optimize (SEO) a Blog Post
Business

How to Search-Engine Optimize (SEO) a Blog Post

I review a ton of photography websites and see a lot of failed attempts to search-engine optimize blog posts. I see SEO techniques from 10 years ago. In this article, I uncover bad SEO trends and provide guidelines for optimizing a blog post.

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11/01/2017
The Photographer’s Slow Season
Business

The Photographer’s Slow Season

Welcome to the end-of-year change of pace. For most photographers, this is the time when business is slowing down and daily to-dos start to shift from being out in the field on photo shoots to hibernation in front of our computer screens. Now is the time to hunker down and plan for the success in the year ahead. It’s too easy to get lazy instead. Slacking off will hurt your business because busy season will return faster than you imagine. Here are a few ideas you can implement to make the most of your down time.

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11/01/2017
Advanced Beauty Lighting
Lighting

Advanced Beauty Lighting

I covered the basics of beauty lighting several months ago. This month I take you on a deeper dive into beauty lighting. We’ll look at a more advanced setup I used recently to produce two killer looks for the same model. There are constants in beauty lighting: a strobe with a beauty dish acting as the keylight, a reflector or second strobe to fill in the shadows from the keylight, and classic clamshell lighting. Add a stellar creative team, additional accent lights to amp up the look and maybe some colored gels for that extra wow factor.

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11/01/2017
Panasonic GH5 Firmware Update
Product Spotlight

Product Review | Panasonic GH5 Firmware Update

As many of you already know, I am a huge fan of the Panasonic GH series, and have been onboard since the GH3. I love the quality and price point of the video that comes off these cameras. It’s incredible. The recently released GH5 is already a workhorse in our studio.

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10/02/2017
Westcott Flex LED Mats
Product Spotlight

Product Review | Westcott Flex LED Mats

I love Flex lights. They are easy to use, very powerful, cost-effective, they throw great light and they’re extremely portable. They are not just for video. Read my article on commercial shoots in this issue, where I talk about how we used two of the 1×1 Flex Panels to light some food photography.

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10/02/2017

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Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.