It is 2014. I am running a successful wedding photography business. I have transitioned out of the “full time” job and am now supporting my family 100 percent with photography. It is what most of us dream of.
How would you like your photography business to enjoy an almost unfair advantage in the marketplace? What if your clients swore by your brand?
One of the biggest challenges photographers face is finding high-end clients. People expect me to have some sort of pat answer that tells them how to start charging $10,000 per wedding or get that wedding that runs $18,000 or $19,000.
Branding does not have to be tedious. It should be done with purpose. We think of branding as an effective, memorable characteristic or behavior that will be talked about.
Perception really is reality. Branding is one of the most commonly talked about and most preached concepts in photography.
These last few months, our studio has been busy creating for several commercial clients. The work includes logos, website design, marketing materials and social media branding. In this issue, I share several of our projects and how we got them.
Branding has many different definitions, meanings and interpretations. In my several years in the photography industry, there have been two really important meanings in branding for me: It establishes a continuing significance in the marketplace and creates customer loyalty.
Defining photographic style is the most important aspect of a photographer’s brand. It is more important than the logo and everything else. Here’s why.
Want to book more business and make more money? We all do. But success is about more than just your photography. It’s about your brand.
Photographers can get in over their heads wanting to photograph everything, especially when they’re trying to make ends meet. I understand it’s hard to pass up the opportunity for a paid gig when you’re a freelancer, but marketing yourself as a photographer who shoots everything is counterproductive.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
