Let’s take a quiz. Which company do you think you’re more likely to do business with—one that throws up a lot of expensive billboards to remind you it exists, or one you’re connected to directly, whose exclusive offers you receive in your personal inbox?
If you want to start making the cash register ring, in-person sales is the way to get that started (if you’re not already doing it). For those of you who are doing in-person sales, how do you take on out-of-town clients who can’t come into your studio after their session for their preview?
I recently got into underwater photography. While working on one of my images, it occurred to me that retouching and post-production for underwater imagery pose some unique challenges and differ from images taken in regular situations.
Generating new leads is the only way to stay in business in any industry. Photography isn’t any different. Think about it this way: What’s the probability a wedding client will hire you again for their next wedding?
Whether you are a photo enthusiast or a professional photographer, you are continually being sold on the fact that you need new gear and features like new and improved image sensors…
If you look back during the working years of your grandparents, you may not find quite as much chaos and hurry in their daily routine. It is safe to say that most of us lead a rather chaotic life.
In life, as in business, you occasionally add dead weight. The time is now to cut the fat from your life.
I’ve written blog posts about the rules of engagement for professional photographers. A few of the rules are unique to imaging, but for the most part, they apply to any business.
Lighting challenges are present in almost all aspects of the wedding day, but seldom do photographers face more problems than when they light receptions.
The millennial mindset is a strange and ever-changing phenomenon, especially when it comes to finding and maintaining a career.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
