Bad communication and workflow can gum up your sales process and stagnate your entire operation. Let’s first discuss client communication. Our sales begin with the phone call.

We always have those times when we need to bring in new clients. If we’ve just raised prices or have made some big changes, the need may be not only for new clients, but better-qualified clients.

Last November, Google released its Search Quality Evaluator Guidelines, which human evaluators use to manually rank websites. These guidelines give us a glimpse into what Google’s algorithm is looking for.

It is a common misconception that you need a beautiful studio or office space for a high-end client experience. This story is all too familiar: A wonderfully talented photographer with a solid business model lacks the confidence to move to in-person sales because she doesn’t have a studio for client meetings.

I always thought I wanted to grow within my role to a point where my boss considered me irreplaceable. While it is still nice to be considered irreplaceable, I’ve learned that having your employer view you as indispensable is that much more important to your career success—you are a necessary part of the company’s growth and success.