Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain't gonna cut it.
So many of you are excited and proud to be in business. That pride overshadows how you’ve ignored focusing on the education of your target audience. Whether you offer new services or new products, your success is about making sure each client understands why you’re worth the money they’re about to spend on you.
Laptop living is the new business model. Travel the world with your laptop and work from a beach somewhere and surf all day with your GoPro making your friends and family jealous. If I see one more Instagram story encouraging me to buy into this lifestyle, I might kill myself.
For the past several months in The Business Corner, we’ve been building your sales system from the ground up in order to get you to your target sales average. Now it’s time to put all your hard work into action. It’s time to craft your client experience workflow to maximize your sales potential. That workflow starts the moment a potential client inquires.
In the wedding world, especially, it’s easy to think we’re making a ton of money because we take in a lot of money. The problem is that we need to spend it elsewhere. When was the last time you looked at your cost of sales, cost of business and how much time you spend? We end up making a lot less than we think we do, and there’s no way we’ve set ourselves up for the future.
My wedding career spanned many years. I stuck with it because I made good money. I found myself stuck in a creative rut, searching for who I was as an artist. I did not know where to start, but I knew I was ready for another adventure that would shake things up. That’s when I found “sportraits” and adventure photography—the inspiration and creative outlet that reinvented me as a portrait artist.
Working with your significant other isn’t easy. But it can be one of the most rewarding experiences you ever have if you figure out a way to make it work for both of you. I’m by no means in any kind of professional position to be dishing out relationship advice. But I’ve been looking at the life Sal and I have built in relation to our business together, and I’ve compiled some tips that have helped me find balance in my work/romantic relationship.
You have probably already figured it out. Gen Z is taking over, and they are not like their millennial predecessors. This is the first generation born with technology. They expect it to be everywhere and to always work. Where does that leave us as photographers and business owners? Welcome to the world of reinvention. Senior portraits are different than they were 20 years ago. Heck, they’re different than they were five years ago. The kids are different, their personalities are different and the final product is different. Below are some ideas for thriving with a new generation of seniors.
Building a proper infrastructure in your business is much more important than learning how to take pretty photos. I am not discounting the importance of being a good photographer by any means. I am saying that if you don’t have the processes in place to deliver an excellent overall client experience, eventually nobody will care about your pretty pictures.
We’ve all been there. Things just aren’t working out. Jobs aren’t coming in. So you panic. You need work. You need to pay the rent. You need to keep your head above water. This is all about you, you, you. But it’s not about you. It’s all about them.