Unless you have been living under a rock, you know the entire world is dealing with Covid-19 and the aftermath of this has yet to be realized. Panic and desperation are challenging small business owners around the world. So much uncertainty. So much still to be realized as every day delivers more bad news. If you are like me, I am just looking for some positive news. Any glimmer of hope that things will return to normal sometime soon.
The problem can usually be narrowed down to business skills, although sometimes a bad personality peeks its nasty head in. But even if the marketing is good and the business sense is great, some serious bankruptcy-causing mistakes can be made in the pricing area. Let’s take a look at the basic structures of pricing so you can avoid common pitfalls.
High school senior portraits have evolved over the years to some incredible new heights. Gone are the days of sitting in the studio and posing behind a fake ivy wall. Today's seniors want style, fashion, hair and makeup. They want an experience that they will never forget. Remember, we are living in the experience economy. Consumers are willing to shell out big bucks for that one-of-a-kind experience. We have been shooting high school seniors for almost 15 years now. In order to stay relevant, we have to adapt to today's consumer. We live in a Snapchat, Facebook, and Instagram world. These teens want to live that influencer life, and my job is to give them amazing images that make their friends jealous, but most importantly to provide them and their families with an experience they want to brag about.
Over the last two-and-a-half years, we have built a luxury brand in a small market. We are by far the most expensive photography option in our area—I am talking three to ten times more expensive than others. To be honest, we don’t think we are five times better than the other photographers in our town, and we don’t think our end product is five times better than their products either. However, we are able to charge ten times what they are, and still fill our calendar, because of the time we have spent making sure from start to finish that our clients are getting an incredible experience.
About a year into my boudoir photography business, I was being asked to teach from all over, to host workshops, to speak at events, and so I went with it. I taught my first boudoir workshop in Atlanta, GA in 2015. Here we are almost five years later, and I’ve traveled across the country to speak, teach and inspire. But how did I get here? I’ll tell you one thing—it wasn’t easy. If it were easy, everyone would be doing it.
So, you would like to branch out into the boudoir market and are wondering how to get started? Here are some tips and observations from what I have learned over the years that might help you achieve your goal. In many ways, I had to unlearn some things in order to shoot intimate images that clients enjoyed, and I wanted to share a few of those with you here.
I’m not going to give you 10 poses to memorize, or give you different posing ideas for different body types. While these kinds of tips are certainly helpful in expanding your posing repertoire, they don’t help you understand how to flatter the female body. Instead, I’m going to give you my favorite posing tweaks to help you learn to think critically about ways to make any body look longer, curvier, and more feminine.
2020 is upon us, and every year you should investigate ways in which you can improve your craft. As we move more and more into booking Gen Z clients, we have noticed that quality is something that is becoming more and more important to our clients. Quality can come in many forms: business, client experience, etc. What I want to focus on today is artistry, and what you can look to do to up your photography game for your clients starting this January. Let’s look at some of the significant skillsets and go over the trends that we are noticing in our business today.
This is your business. Your company. Your future. You must be confident in your vision. You cannot build your company on someone else’s vision. Think about it. As a photographer, when clients come to me with their Pinterest vision boards, I typically hand them back. Why? Not because I am trying to be obnoxious, but because that was not my idea. I can’t execute on someone else’s vision any more than another photographer can execute on mine.
That was the point when I decided to plan at least one or two creative shoots a month for myself and my soul. When I did that, something changed. I felt more excited. I wanted to run into my studio every morning and just create. After that, I was giving even more to my clients in their sessions and as a whole. I had re-lit that fire I had for photography and creativity. It’s easy to lose ourselves in client work and tell ourselves we don't have the time or energy to shoot anything for ourselves. I’m here to tell you: shoot for yourself. Collaborate, get weird, or just do something outside of your comfort zone.