Understanding Non-Fungible Tokens for Photographers
A Non-Fungible Token (or NFT) is a wild concept, and "fungible" is probably an unfamiliar word. A way to wrap your head around this idea is to consider a humble coin, like the quarter.
Show It To Sell It: How to Shoot to Sell Large Wall Prints
When a client books me for a senior portrait session, I automatically assume they are going to purchase wall prints, among other printed products that I offer. How do I know that? Because I make the end result of their session part of every conversation from the first inquiry.
Customize Your Senior Portrait Sessions and Make More Money
If there is one thing I have learned from photographing Senior Portrait Sessions it’s that high school classes are now just a tiny portion of their lives. Participating in diverse activities from art classes to ballet, to sports, to speech competitions, to theatrical productions, these 16- to 18-year-olds pack their schedules to the maximum.
How to Get Your First Client
So, you've just graduated with a photography degree, or maybe took some online courses and are loaded down with expensive equipment and newbie knowledge. Congratulations! You're well on your way to establishing an exciting career in a competitive industry.
Boudoir Photography and the Art of Storytelling
It was important to me to never lose the idea of telling a story with the photographs I was taking. I always wanted to go beyond just taking the photo—what does the image make the viewer feel? I wanted the images to tell a story and to have the flow of video or cinema.
The Business of Beauty
Beauty photography is not new. Some see it as soft porn, while others see it as a celebration of the female form. Regardless of your personal opinion, it is a genre that can be extremely profitable if pursued correctly.
The Best Video Delivery Platforms
Here we will talk about the two most popular video delivery/streaming services and the pros and cons of each. Vimeo is not one of them. While I think Vimeo is a viable option for content delivery, I want to focus on two of the newer, more progressive services in the game: MediaZilla and WedFlow.
Rebranding as a Luxury Wedding Business in 2021
A question I get all the time from photographers and videographers is, “How do we break into the luxury market?” That’s a fair question… but first let’s talk about why you would want to be a luxury wedding photographer.
Making the switch from Shoot and Burn to IPS
Let me begin by saying, if you’ve read any of my previous articles in Shutter, you know that whatever the topic, I speak to you from my perspective. I consider myself a “regular” photographer, here to share my story and hopefully inspire and educate my fellow photographers on things I've learned along the way.
Ways to Create Word-of-Mouth Marketing
You always hear that cliché, don't you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?
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