We all want to grow. To grow our business and our photography to that ever-elusive next level. The truth is, you can’t just sit around and wait for the next big growth spurt to come knocking down your door. If you’ve got a new idea that you need to get out into the world, you’re going to have to stretch those creative muscles and get comfortable being uncomfortable.
It's a tough world for the artist looking to stand out. When it comes to uniqueness, it's hard to think of something that hasn't been done to some extent or the other. It really, truly seems like everything already has. I'd like to preface the bulk of my article and say that no, I don't believe everything has been done before. I'm sure there are lots of ideas that have never come to fruition. What are they?
We can all become the photographer we desire to be, but knowing what we don't know is the first step toward that dream. Take some time, and figure out your primary areas of weakness. Then, get honest feedback from peers, judges, or those you admire, and make a plan. Keep an eye out for that knowledge you didn't know you needed.
This has been my battle cry since my early days on Creative Live. Innovate or die—sounds sexy, but what does it really mean? Before we dive in, I need you to do some soul-searching here. Are you the type of person who just bitches about everything? Do your friends see you as a positive person? Or would they describe you as a bit of a pessimist? I know this is going to be tough for you to be honest about, but it’s crucial to your success—not only in business, but in life.
A sales funnel is simply a conceptual representation of the path that people take from “lead” to “client.” Since literally every client was once a lead, every client came through your funnel—even if you didn’t know you had one.
Creating a blog that people actually want to read is really the main goal. Create content that is informative, interesting, helpful, sharable and/or entertaining. If people find that your content provides value, they will be much more likely to come back, inquire and eventually convert.
Building relationships with a team of individuals who are in your industry will help you with longevity, no matter what changes in the world of online marketing. As you continue to build your network, you will see that as a byproduct, your bookings will tend to increase. You will see more mentions of your brand on social media, and you will constantly get more opportunities to help new clients.
Thirteen years ago, I quit my job in pursuit of being a professional photographer. Believe it or not, I didn’t do it for the money. I had no idea that there really was any money to be made in photography. I wanted to do what I loved doing. That was my main motivator. Today, I often find myself laughing with my financial planner when she reminds me of my goals at the time.
As the increasing dominance of visual content continues to expand on the web, it creates new opportunities for increasing your site’s traffic and overall digital blueprint. Just as I tell all of my photography clients, you are the gatekeeper to this valuable content, and you have a slight advantage, because you are the creator of visual imagery.
The wedding details, such as the ring, accessories, invitations, and other little elements, come together to make the big day as special as it is. The ceremony is important, of course, but it is often the photos of these little details that allow the bridge, the groom, and their friends and family to really revel in the awe and beauty of the wedding.