In the past, we had great success with Facebook/Instagram ads. Then something changed, and they are no longer as effective. We were spending more money and not getting the same amount of engagement as before, so we started to abandon them. We still needed something to gain reach on social media to replace Facebook ads.
As a long-time Lightroom user, I am always looking for a program to handle my Raw files better. It’s not that I have a bunch of complaints against Lightroom—I just want the best quality for my images. After taking a test drive with On1’s new and improved RAW 2017 software, I am blown away. It’s time for a change.
As a business owner, you’re constantly battling the competition. In an ever-evolving market, it can be exhausting to keep up. This month, I show you how to crush the competition.
It’s February, one of the three times of year you don’t have to do much to attract customers. Love is in the air thanks to Hallmark, American Greetings, Godiva and the rose industry. The demand for photography under the love umbrella is stable and the need for engagement, wedding and boudoir images is high.
It was our moment of truth. We felt like we were stepping off a ledge, with only the smallest hope that the fall might wake us from our nightmare.
This month, I share several vital areas of my business that enable me to communicate clearly with my clients, ensuring that I am maximizing my time, shooting with intention, and creating products and a workflow that put the focus on the client experience.
Running a photography business is no easy task. While many people think our job consists of photographing our subjects and delivering products, any photographer with a successful business will tell you there is much more to it than that.
It’s that time of year!! Bridal show season. Are you ready? Are you ready to show your brides something that stands out? Sure, you are
Working in photography can be chaotic without a certain level of organization. Once the shoots are all over for the week and you are ready to start feeding your images into your computer system, you have to make the decision to be organized.
Stop wishing for better times. Stop hoping. Stop thinking that the gods are going to bless you with an incredible year and newfound wealth and success. It doesn’t work that way. It’s about busting your ass day in and day out. Put your time in and plan for success. Success is not an accident. It’s the result of hard work and some serious planning.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
