April is here, and we know what that means: weddings, weddings and more weddings. Hopefully you spent your time off focusing on last season’s successes and failures. In our studio, the motto is “Hit a new wall.”
If you find yourself having to stop for fuel late at night, you will normally look over your shoulder once or twice to be aware of your surroundings. We get so enthralled in our thoughts that we find ourselves going through life with blinders on.
As we get further into 2017, more and more updates are getting pushed out. Based on the feedback from users, ON1 is stepping up its game. In last month’s article, I focused on where ON1 excels over Lightroom CC. For Round 2, let’s get down to business. From edit to export, what program produces the best results?
A big misconception about portrait and headshot photographers is that they’re always shooting in a studio. They actually shoot on location pretty frequently. Shooting on location is fun for me. It is a bit more challenging, but it gives me the chance to be more creative.
It’s no secret that high school senior photography has changed over the last five to seven years. As with all genres of photography, our style of shooting must always adapt to the trends. Our studio has grown in the wedding market, but this year I set out to grow a new line of business for us: senior portraits.
Before I opened my first studio, I was still coaching football and shooting out of my house, so most of my sessions were on location. That first year of shooting was all about trying to get better in hopes of making photography my living.
Thriving photography businesses adapt to the changes in the market they specialize in. We wanted to do something different within our senior market that would create a lot of buzz and momentum for client referrals. After many hours of brainstorming and deliberation, DigiSmiles Splash Week was born.
The March edition of Shutter Magazine is all about seniors, one of my favorite subjects. It’s about the ability to create with a client who, for the most part, actually wants to be there, wants to be photographed and is willing to try new locations.
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product or business from other products or businesses in the same market.
With this month’s theme being “Seniors,” it’s the perfect opportunity to talk about diversity in building your business. Seniors can be an incredibly strong revenue component, and they can push your creativity.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
