Lori Nordstrom – 4 Vendor Marketing Tips for High-End Weddings
Ah, the wedding day. Many photographers get their start in the industry shooting them. Having a nice camera these days puts you in…
05/01/2015
Phillip Blume – Bridging the Cultural Gap: Ethnic Weddings 101
Regardless of what genre of photography you specialize in, to operate as an artist outside your cultural comfort zone is a challenge.
05/01/2015
Michael Anthony – Turning the Ordinary Into Extraordinary
Wedding photography is a competitive field. In addition to the challenges of excelling in a saturated field, wedding shooters often …
05/01/2015
Vanessa Joy – 5 Ways to Date Your Clients
Wedding photographers are the most unique vendors at a wedding. We’re the ones who are at the event the longest, from getting …
05/01/2015
Leonardo Volturo – The Path to a Successful Business
How many things are standing in the way of your having a successful business? For my wife and me, it came down to five key points.
05/01/2015
Sal Cincotta – May 2015 How I Got The Shot
It’s wedding month here at Shutter Magazine, and I am pumped. Why am I pumped? Well, first and foremost, I love shooting weddings. It truly is my passion.
05/01/2015
Skip Cohen The Next Big Building Block: An Effective Network
This year in each issue of Shutter Magazine, we’re focusing on a building block for your business. Your site and blog, together with your skill set, make up the foundation of what can become a thriving business.
05/01/2015
Focus Stacking for Greater Depth in Landscape Photography
It never fails when I read about new ways to better my photography: There’s usually an equipment pitch. It’s all about having the best lenses and cameras. Or on the flip side, I find large-format film photographers preaching lessons in the landscape. Hauling my 4×5 view camera everywhere was great when I was shooting for 40-by-50-inch prints and I had grant money to blow on art projects. But technique is often more important than equipment. One technique, “focus stacking,” can lend greater depth to your landscape imagery.
03/28/2015
Building your blog
We started out talking about your website, then your blog, last month. Well, the next big building block for your brand awareness is figuring out how to use your blog. That means filling it with useful content.
I always hear photographers whining that “there’s nothing to write about!” The truth is, there’s always something to write about, but most of you take so much for granted in terms of your expertise and being helpful to your readers.
Let’s come up with a series of topics you can expand on so you’ve got a nonstop flow of content.
03/28/2015
How To Get on the Map with Google’s Search Results
I’ve had a bunch of people ask me how to get their business to appear on Google Maps in SERPs (search engine results pages). The map results still use Google’s algorithm to determine ranking here, but with more emphasis on certain factors. Here are some of those factors.
PHYSICAL ADDRESS
This is your physical address in the city of the search. If you do not have a physical location in the city, do not try to fool Google by getting a P.O. box or using a fake address. You can still rank organically in the search, but without a legitimate physical location in the actual city of search, or if you are in a suburb or a short distance away from the targeted city, you will most likely not show up on the top of the map results.
03/28/2015
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Behind the Shutter
Photography training and education for the modern photographer
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
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