You always hear that cliché, don’t you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?
One of the most frequent comments that I hear as a photographer is, “I don’t know how to be creative!” Or, I will sometimes hear, “How can I be creative?” The immediate feeling that I get when hearing this statement causes me frustration, and sometimes sadness.
There has never been a more crucial time in our lives. Covid has wreaked havoc on our economy, lives, and businesses. So, as small business owners, we are all sitting here wondering if we will survive.
In video production, especially wedding filmmaking, there is one universal truth: Bad audio will destroy a good video. This has been a fundamental tenet of my teaching for years.
It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I’ve seen this acronym get misused,
The real estate market is very competitive and professional photography is a simple thing that will mean the difference between making a sale or not. Professional real estate photography could be a great side hustle to add to your photography business.
Are you a fine art photographer? Wedding or portrait photographer? Then you might want to consider self-printing.
Join top photographer Sal Cincotta in this free video where he helps you make the most out of your studio portraits with one light.
Lighting makes all the difference in your final images. Too often today, professional and amateur photographers declare themselves “natural light” photographers. In theory and in practice, we should know how to use all types of light. Natural, flash, continuous, hard, soft, you get the idea.
Have you noticed anything… ahem ….different this month? We are excited to announce a brand new look for the digital edition of Shutter Magazine, starting
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
