There is no greater necessity than change. This year has brought about a lot of change for the photography industry. What was said to be a record year for many photography studios was completely upended by a worldwide pandemic that nobody could have ever predicted. If you read my article in last month’s Shutter Magazine, you will know how important it is to take action to mitigate disruption in your business.
If it appears that my upbringing put me behind the eight ball, you’d be sadly mistaken. If you’re going to be an entrepreneur, you have to be fearless! Just wait until you learn to laugh at fear and embrace failure. If you want to be an entrepreneur, you’d better be disciplined and most certainly be prepared to outwork everyone. If you’re even thinking about long term business/career success, then you have to set extremely high standards for yourself. Individuals and companies won’t hire you for mediocrity. I employ all of these traits instilled in me during my upbringing daily in my professional and personal life.
Stay motivated and be persistent by continuing to satisfy not only yourself but your client. “Fame and fortune” will come in its own package designed especially for you. Ease into this process of your photography business and know that every mentor or professional in the industry may not be for you. Their vision should not necessarily be your vision, but you can watch at a distance and create your own.
The life of an entrepreneur is not easy, and I work more now than I did at any 9–5, but realizing early on what made me happy and turning it into a business is what allowed me to redefine work as enjoyment, relief, and excitement. My days start at 4 a.m. and don’t stop until the work is done, but ever since I was laid off, I have never worked again.
Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our camera and the images we create.
In the end, we are who we are, we love what we love, we do what we do, and that is sufficient. Being female in America is a journey. Embrace the skin, the gender, the size, the role, and everything that makes you, You. This no doubt is what your client initially sought you for. Stay in the fight and continue to reach. Your talent and skill are what others see.
Trust me when I tell you, I am right there with you. Turn on the news, negativity. Go to social media, negativity. Family, friends, negativity everywhere. So what happens? This eats away at you, eats away at any creativity you may have left in you. It leads you to start questioning everything you believe in. Am I resonating with anyone yet? Or is this just me?
There is a misconception in the photography community that great cinematic images require large budgets, big crews and epic locations. When I show people my work, there is always the inevitable comment “if I had an unlimited budget, I could do that too!” The fact is, the vast majority of my photography was created on a bare-bones budget and with a tiny crew—and a large amount of it was actually created in my own home.
There is no secret formula to providing an unforgettable luxurious wedding experience for your clients. It’s about taking the extra time getting to know them, listening to their needs and caring for their loved ones on their wedding day. It’s about genuinely becoming their friend while being professional. Even though it may sound like a big investment to do this for every wedding, the rewards will come back to you tenfold.
So here’s the breakdown that I’ve used to create genuine connections on the ‘Gram. It’s the exact same step-by-step I’ve taught thousands of creatives to do. We’re all feeling 100% ourselves on the platform, we’re looking mighty fine if you ask me, and we’re all booking jobs because we started conversations. It’s my hope that you will follow along and get the same results.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
