business
Business

10 Things I Wish I Had Known When I Started My Business

Writing this article is not about regrets; it is about my strong desire to share with others the key components of our success in the hope that others will also be successful. As an industry, we can all rise together if we are willing to share. I am well aware this list could be much longer, but these have been the most critical elements to our longevity and financial stability.

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Reality
Life

Fantasy Fakers vs. Reality Makers

Us Reality Makers … we know that no one is coming to save us. No one will shower us with money and gear and clients. This life, the ups and downs, is 100 percent our responsibility.

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Lead
Business

Lead Nurturing, Part 2: Try, Buy, Refer and Repeat

For the past few months in The Business Corner, we’ve been discussing using certain digital tools to attract and nurture leads. In theory, our lead is now ready to make the leap. But once they buy, it’s important not to end the nurture sequence. In fact, there are additional steps to the sales funnel once the lead becomes a client.

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Photoshop
Post Production

Editing Gelled Glamour Photos

This article will cover my retouching process exclusively for Adobe Photoshop CC. You can utilize Lightroom or other popular programs like Capture One for some of the retouching, but the major steps will require the use of Photoshop.

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Pricing
Pricing

5 Photography Pricing Pitfalls

How you price your products and services plays a larger role in the sustainability of your business than you may think. Here are five photography pricing pitfalls that may be harming your business, and what you should do to fix them.

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Lighting Patterns
Lighting

2 Lighting Patterns You Need to Know

Learning where to place your key light and what angle to give it is easy using the six foundational lighting patterns photographers rely on for consistent results. These six simple, yet highly effective, lighting patterns are the go-to guide for an endless variety of predictable, repeatable lighting effects. In fact, one of these lighting patterns, Rembrandt Light, has been in practice since the master painter Rembrandt first used it.

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2-Minute Critique

2-Minute Critiques | Episode 13

We’ve got one goal; help you get better by learning from the mistakes of others. There is no other goal, no other agenda here. I am not trying to hammer photographers or embarrass photographers. It really is about giving you constructive, honest, and direct feedback.

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gelled lighting
Lighting

Gelled Lighting: Mysterious, Yet Familiar Magic

At some point in our image-viewing lives, we’ve all been enamored with a photograph where gels and color were used to augment it. Whether this image has a small kicker accent of gelled lighting or is created entirely with it, we respond to that infusion of color—the image has a larger impact on the viewer. In many ways, the underlying story of a certain image can only be fully revealed through the use of color and gels.

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Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.