Marketing

5 Tips for Updating Your Social Media Strategy

As a wedding photographer, social media is one of the strongest marketing and branding tools at our disposal. It’s also the most time-consuming task, taking us away from our passion of running our own photography business. It’s the end of engagement season, so marketing is a top priority for wedding photography businesses. Social media is where most newly engaged couples hang out digitally these days, but that’s not the only way to get in front of them. How can you make sure you’re doing your best job at marketing when everything keeps changing?

02/01/2019

Post Production

How to Edit Color for the Season in Lightroom Classic

When winter hits, being a photographer can bring a lot of challenges. Not just the obvious cold weather and clients who want to spend as little time outside as possible, but everything is dead except the pine trees. Especially in the Midwest where beautiful mountainous backdrops are rare. Not to worry. Sometimes we have to get creative when ideal lighting doesn’t show up—not only with our photography, but our editing too. In this article, I show you how to edit color for the season.

02/01/2019

Post Production

Beyond Presets: 5 Tips for Crafting Your Style

One thing I often hear from new photographers is how challenging it is for them to find their style. Initially, most people tend to reach for actions or presets in their favorite editing applications and adopt one. Sure, these bundles can give you ideas and narrow your focus, but in the long run, they are not the ideal solution.

02/01/2019

5 Tips to Become Better at Sales with Karen Bagley

In-Person Sales

5 Ways to Become Better at Sales

What exactly does it take to be a good salesperson? You can’t just be an artist. You have to know how to sell too. So, the million-dollar question is: How can you become a better salesperson? After many sales sessions, I’ve identified things that can hurt or help any sales session, and have compiled five key tips to help any photographer become better at sales.

02/01/2019

Business

How to Use the Cost of Doing Business to Price Your Work

In today’s photography market, too many new photographers charge based on what they think they are worth, combined with what they see other photographers charging in a rudimentary competitive analysis. This is no way to run a business. I didn’t realize what it cost to be in business until I got my hands on the PPA Benchmark Survey, and when I realized that professional photographers keep only a third of their revenue as profit, it forced me to look at what it was costing to be in business.

02/01/2019

It’s Time for Some House Cleaning with Skip Cohen

Business

It’s Time for Some House Cleaning: Easy Updates For Your Website

While February is right in the middle of what many of us refer to as the slow season, that doesn’t mean it should be a quiet stretch for you. Now is the time to do some serious house cleaning and stop procrastinating about the key elements on your website. You know the areas that need attention, but you’ve been hoping to skate by month after month. Well, there’s no reason to let that dripping faucet continue.

02/01/2019

Lighting

Creating Great Light

What is great light and how do you create it? First, learn how to think about light and develop a lighting vocabulary. This will help you make informed decisions about tools and techniques. When you’re developing an understanding of lighting, the fundamental concept to embrace is that there is no one-size-fits-all solution for every situation or subject matter.

01/01/2019

Boudoir Photography

Redefine Beauty with Sal Cincotta

I have worked on fine-art nudes for the past two years. Not because we have a huge demand for it from clients, but because Alissa and I find it challenging and rewarding. This year, we will be introducing this type of portrait to our wedding clients. How will it go over? That has yet to be seen. I am hopeful that instead of the boudoir lingerie shots that are typical, this niche will allow us to yet again stand out from our competitors. Here are some tips for finding your niche in the beauty market.

01/01/2019

Pricing

Your Dream Studio: Building Your à la Carte Price List

For the past three months in The Business Corner, we’ve been building your price list from the ground up. While it would appear that we now have a price list, there is more consideration that goes into price list design than simply listing every product you offer. What we have now is a list of items to sell, which we are now going to curate into a functional price list that sells for you.

01/01/2019

Business

12 Ideas to Help Kick Off the New Year

It’s the slow season for many of you, so it’s a good time to build a stronger business and work hard to make 2019 your best year yet. Every year, business gets a little harder. It’s the natural progression of consumer trends, technology, marketing and business. While it’s getting tougher, there are also more tools to help you build your business and your brand.

01/01/2019

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Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.

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Behind the Shutter

Photography training and education for the modern photographer