You may have tried Facebook ads before with little success. If so, you probably just skipped one or two of these easy-to-miss (but important) steps. Let’s review the steps now, and at the end I will show you how to get your photography studio’s engine roaring with yet another very powerful tool.
Headshots come in many flavors, from clean and commercial to more nuanced, moody affairs. Different kinds of clients need different kinds of headshots. An actor or model’s needs are very different from those of a Realtor or executive. Sometimes you need to create a variety of looks for the same client, especially actors and models.
To a lot of photographers, the various parts of commercial work can be extremely confusing. Many struggle with how to break into commercial work, or figure out how commercial work differs from editorial work. The one thing that’s not often talked about is how to price commercial work.
Stylized commercial shoots offer a great way to collaborate with vendors to create something over the top for your portfolio, as well as theirs. You earn goodwill and build relationships that become mutually beneficial over time. We like to put together two or three of these shoots every year to keep images fresh and relationships alive. The planning process can be a bit overwhelming, especially if you’re thinking you can do it alone. Here are the key elements of planning and executing a stylized commercial shoot.
One of the hardest things to do as a small business owner, especially artists, is to recognize when you’re approaching burnout. The signs are always obvious when we talk about them, but they’re not when they’re happening. I can’t figure out what’s wrong but I know when I’m off my game. Here are some strategies to think about.
Recently I was looking at where my wedding referrals were coming from when I noticed that a venue I used to shoot at several times a year had completely fallen off my radar. We had not shot a wedding there in almost five years. How could that be? We picked up the phone, scheduled a meeting with their team and did something about it. Below is how we went from an afterthought to front-runner—and rebuilt a relationship and our portfolio along the way.
Once upon a time, a photographer in any genre would try to get the attention of magazines, newspapers, clothing designers, automakers, restaurants, hospitals, sports teams and music venues in hopes of landing a gig. Whether it was a one-off campaign or steady work on a retainer, the holy grail of good-paying commercial work has always come from big companies. And while the dollar amounts of these major-client jobs is still highly desirable and worth the effort to land, there is a new type of commercial role that has emerged in the last few years, and it’s exploding by the hour: social influencer.
No matter how many people tell you they love your site, if it isn’t bringing in sales, it needs some work. Making changes to it isn’t going to hurt you. Photographers from the commercial and business worlds often understand something that portrait and wedding photographers don’t: Your website needs to be more than a portfolio. Here are five things your website needs to be relevant.
There are a lot of moving parts in shooting a home, and while you may be acquainted with what it takes to shoot a house for real estate, shooting for an interior designer or magazine brings a slightly different set of requirements. Here’s my guide to shooting an interior with an editorial slant.
The Profoto B10 is here and it’s a thing of beauty. The latest in the Profoto lineup, this unit sits perfectly in the lineup for mobile photographers. The B10 hits the mark with both portability and power. As you will see in the video below, I took the light into various lighting situations that a photographer might find themselves in during the course of a typical shoot – outdoors, bright sun, indoors, etc.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
