Wouldn’t it be amazing if your dream company hired you for your ideal gig? They love your work, they think you’re the perfect person for the job and they pay you your rate, no questions asked. This does not have to remain a fantasy. One powerful way we have made this happen in our business is by creating spec projects.
Whether you’re like me and try to stay within a niche or you’re a photographer who dabbles across the world, staying true to your brand can be difficult when you cross genres. Whether you’re shooting portraits, weddings, headshots, products or seniors, here are some ways to keep consistency throughout your photos.
While it seems that good photography is the biggest factor behind any successful studio, nothing could be further from the truth. Yes, you have to produce consistently good imagery and offer a great customer experience, but that is just part of the equation. This month, I provide you with five truths to help you build a brand that outperforms your competitors.
In last month’s Business Corner, we discussed controlling one of the two types of expenses in your business: general expenses, also known as overhead. This month, we examine the other form of spending, cost of sale. Cost of sale includes all money you spend serving a client.
Just like writers or painters, photographers can run into creative blocks and get stuck in a rut. These creative ruts can last days or even weeks, and in extreme cases of creative drought can also lead to loss of interest in photography altogether. But even if you are always busy with photography, new sources of inspiration can energize and invigorate your spirit and take your work in a new and unexpected direction.
October 2018 Inspirations: Best Commercial Images Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our
You may have tried Facebook ads before with little success. If so, you probably just skipped one or two of these easy-to-miss (but important) steps. Let’s review the steps now, and at the end I will show you how to get your photography studio’s engine roaring with yet another very powerful tool.
Headshots come in many flavors, from clean and commercial to more nuanced, moody affairs. Different kinds of clients need different kinds of headshots. An actor or model’s needs are very different from those of a Realtor or executive. Sometimes you need to create a variety of looks for the same client, especially actors and models.
To a lot of photographers, the various parts of commercial work can be extremely confusing. Many struggle with how to break into commercial work, or figure out how commercial work differs from editorial work. The one thing that’s not often talked about is how to price commercial work.
Stylized commercial shoots offer a great way to collaborate with vendors to create something over the top for your portfolio, as well as theirs. You earn goodwill and build relationships that become mutually beneficial over time. We like to put together two or three of these shoots every year to keep images fresh and relationships alive. The planning process can be a bit overwhelming, especially if you’re thinking you can do it alone. Here are the key elements of planning and executing a stylized commercial shoot.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
