Medium Format Phase One IQ260 | NYC Shoot

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  • Post last modified:10/29/2013
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Medium Format Phase One IQ260 | NYC Shoot


Something we have been doing a lot of recently is shooting for us. I know that sounds selfish and the reality is it is. As you are growing your business, its very important that you are trying to grow as an artist as well. I look at my work from 4 years ago, and while there are some similarities, there are definitely some huge changes. That doesn’t happen by accident. It happens through trial and error. The truth is I don’t want to make these errors on paying clients, but of course, we all want to grow.

When shooting for yourself, there definitely has to be purpose. What are you trying to accomplish? Are you trying a new lighting technique? Are you working on posing? Is there a new style you are going after? These are all questions that we answer before the shoot ever happens. There is a concept meeting with the team where we discuss ideas, locations, models, wardrobe, etc. This ensures we are prepared as a team for the shoot and are in sync on goals and objectives.




Portfolio building exercise.

Custom made red dress

$4k wedding gown.

Gorgeous model.

Phase One IQ260.

Off Camera lighting.

Brooklyn Bridge.

Manhattan Skyline.


We hired an SUV and driver for the day and a makeup artist to travel with us for the entire shoot. Yes, this was an expensive day, but the goal was to move as freely as possible throughout the city and get 3-5 shots that would help me build my portfolio. In addition, I wanted to play with my off-camera flash using the Phase One IQ260. Something I had not done up until this point. I used my Canon 580EX2 Speedlites along with Pocket Wizard triggers for the shoot. This was without a doubt going to be practice for me and of course a portfolio builder.

First up, Brooklyn Bridge and the Red Dress. (CLICK TO VIEW LARGER)


Shot Details.

Camera // Phase One IQ260

Lens // 80mm

Settings // f22, 1/30th, ISO 50

Other // natural light

Pure and utter chaos on the bridge. It was a gorgeous day and there were a ton of people out there on the bridge. We tried our best to get people to stop walking for a 10sec window just to give us enough time to get a clean shot, well that turned out to be near impossible. People were all around us with their cameras and the crazy thing was, no sense of personal space, they were getting right in front of me and blocking my own shot. I am sure if I were an outsider looking in I would have been laughing. However, for this shot, I was not laughing.

Next up, head to Brooklyn for a shot of the Manhattan Skyline. (CLICK TO VIEW LARGER)

CF001586 Panorama_1

Shot Details.

Camera // Phase One IQ260

Lens // 28mm

Settings // f11, 160th, ISO 100

Other // Off-camera flash in manual mode and pocket wizard triggers

Ok, the chaos of the bridge was over and everyone had a chance to take a deep breath. Now, we had a view that was to die for. And best of all, the crowds on the Brooklyn side were almost non-existent. It was very windy and I felt like that really played into the veil. So, I wanted to do something dramatic with it. In addition, I now had more time to play with the off-camera flash and get dialed in. I wanted to be sure to create a dramatic look in the lighting.

Truth is, after these two shots, I was extremely happy with what we had. I had created two distinctive images that would look great in my portfolio and of course my next bridal show. BUT, we had just a little more time to kill. So, I wanted to try something and experiment a little. Off to the Manhattan Bridge. Here we found a cool side street giving an awesome view of the bridge. We took our model and used some off camera flash, but at this point we were losing the battle of light. I wanted some motion, some expression, and some off camera flash. Mission accomplished. (CLICK TO VIEW LARGER)


Shot Details.

Camera // Phase One IQ260

Lens // 55mm

Settings // f8, 1/50th sec, ISO 200

Other // Off-camera flash in manual mode and pocket wizard triggers

All in all, this was an awesome exercise for the team and one we intend to continue doing. Point blank, its an investment in myself and my team. We all need to find inspiration and grow as artists.

Lets talk about the good, the bad, the ugly here.

The good.

Capture Integration. Not sure where you buy your camera equipment from, but this is the company you need to look into. Their support is just STUPID! And I mean that in a good way. I had questions and their team was knowledgeable and available to answer those questions for me.

Medium Format. I am in love with my Phase One IQ260. The camera is a beast and the images coming off it are just superior to 35mm. I am getting more and more comfortable with the camera and taking it on the bridge with all that chaos was a great testament to my comfort level.

Having a makeup artist and dedicated driver for us to get around from location to location saved us time and stress.

The bad.

Shooting on the bridge. It was pure chaos. But it felt oh so good. 🙂

The ugly.

Off-camera flash in manual mode. I am used to shooting in ETTL, so this was definitely getting me out of my comfort zone, but then again, thats what I was looking to do on this shoot. While shooting in manual mode on the flash slowed me down a little, it was not enough to stop me from doing it again in the future.

I hope you enjoyed this and are inspired.