When people ask me what I do for a living, I say, “I shoot babies!”—which sounds a little harsh, but it’s what I do. Newborn photographers are a rare breed. I am one of the few professionals who literally gets shit on at my job, and I love every second of it.
My company excels at the business of photography. We get it. I’m not being condescending. Business savvy is key to the growth and success of your business. You have got to constantly take the temperature of your…
It’s impossible. At least that’s what most of us women think. After all, we know that we can’t miss a wedding we’re booked for no matter what happens, short of a terrorist attack (and even that is covered in my contract).
There are no second chances to make a first impression. Your portfolio is the first impression your clients have of your brand. When building your business, the quality of your branding is essential.
Backlinko.com recently conducted a study that analyzed a million Google search results to find what factors correlated with first-page rankings. It looked at website content and back links, and calculated factors like site speed. Here is what the study concluded.
Relationships are your most important business asset. In this article, I share with you the importance of intentional communication and planting seeds for future opportunities.
When I’m considering investing in a specialty item and incorporating it into my workflow, it needs to do one of two things really well. It either needs to do something that none of the other tools in my studio can accomplish on their own…
I really hit the jackpot when I found this job. It is fast-paced and ever-changing, so I never have to worry about not being challenged or getting bored. It is full of never-ending opportunities to take an idea and bring it to life in the blink of an eye.
The world doesn’t need my next brand or small business. I feel almost guilty entertaining such a pessimistic thought. But it’s an honest concern. Standing on the edge of an ocean can make anyone feel small.
At ShutterFest two months ago, I got to talk with dozens of photographers about their marketing efforts. Over and over, I found small business owners who were doing nothing to target their demographics.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
