If you want to know the real secret to what matters most in business, just look in the mirror. That’s right, it’s you. When all things are equal, and in the competitive world we live in today, things almost always are, people buy you.
This month, I want to share a few stories and give you some tips on how we were able to create and leverage relationships to build our existing wedding portfolio, as well as build a new portfolio from scratch for our new studio.
I have been in business for almost a decade now. Over the past few years, I have developed my brand and begun to stand apart from my colleagues. I did this through social media, such as Facebook, Instagram, Twitter and, more recently, Periscope.
Lighting comes in many shapes and sizes. Over the next few months, I am going to be writing about the advantages of different kinds of lighting and modifiers, and how to best use them.
Just as athletes sculpt their bodies with new challenges, photographers use light and shadow to sculpt surfaces, create dimension and impart drama.
When Ed Catmull, founder of the infinitely creative and beloved Pixar Animation Studios, was asked to take control of a stagnant Walt Disney Animation Studios in 2006, what do you suspect he changed first?
For as long as I can remember, delivering video content has been a mixed bag of options, each containing its own limitations and drawbacks in terms of creation, packaging and delivery.
This month for the cover shoot in Los Angeles, we got to work with the beautiful Mahlagha. Most of you probably haven’t heard of her, but she is a bit of an Instagram sensation.
Throughout my “Building Blocks” series, I’ve talked about so many different aspects of your business: your website, advertising, customer service, your blog, your network and even your About page.
At one of my first introductions to branding, I was sitting in a workshop, and the Nike logo popped up on the screen, and then Mercedes, and then Coca-Cola. The most common way to explain branding is by showing popular logos and letting the audience realize…
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
