Wedding videographers have it tough. We’ve always been low on the wedding vendor totem pole. It’s gotten better in recent years as technology has allowed videographers to produce a better product…
This month for the lighting edition of Shutter Magazine, our travels take us to the Fairy Glen in Northern Scotland.
There’s a great book out called UnMarketing by Scott Stratten that’s well worth the read. The subtitle alone tells you want it’s about: Stop Marketing. Start Engaging.
“Lighting, lighting, lighting” in photography is a lot like the real estate mantra of “Location, location, location.” It’s almost all that matters.
As wedding photographers, we all understand the challenges of a wedding day. Emotions are running high, nothing ever seems to go according to plan. Timelines
Are you struggling with in-person sales? Is your client experience lacking? In this month’s article, I walk you through the experience we’ve created for our studio by focusing on the five senses, and go over the key elements needed when creating a sales room that’s built for profit.
This month in How I Got the Shot, I talk about the nightmares of a photo shoot gone bad. Sure, the purpose of this column is to talk about how we got this perfectly amazing cover shot.
Customer service is one of the most important aspects of your business. So often, like a doctor with no bedside manner, photographers forget the importance of dealing with the challenges of keeping clients happy.
We’ve all heard it said that “if you fail to plan, you plan to fail,” and I believe it—not only in business, but in our personal lives as well. I want to share with you the top 10 planning techniques I use to ensure success.
It is easy to be excited and overjoyed at the growth of your business. The story rings true over and over: Business is booming, the phone is ringing, shoots being scheduled, sales made.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
