Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.
As you cull your most recent wedding, you might be asking yourself, “When do I go black & white?” Throughout my career, I have displayed both color and black & white photos in my portfolio. I enjoy black & white images, because there’s simply something different to them.
Black & white should be used to remove distractions from your image and help bring more focus to your subject. A black & white portrait can help focus on your subject’s emotion, as well as eliminate color patterns that take attention away from them. The key is to use black & white to help communicate your vision more efficiently than a color image would do.
When it comes to soft light, size matters! Yep, I went there. Hey, come on, who can resist a good cheesy photo joke? Not I! But seriously, its true—when you want soft light, the larger and broader the light source used, the softer the quality of the resulting light.
To re-create the classic Hollywood self-portrait, we will first analyze and reverse-engineer some portraits from that time and style. Next, we’ll choose what kind of lights and modifiers to use. Then, finally, we’ll position those lights and take the shot to see what results we get.
I really believe that learning to properly use a bounced flash will give you a much greater degree of freedom when you are on a shoot. In venues that allow for it, you will be instantly prepared for any lighting condition and will no longer be shackled to the off-camera flash or sent scrambling for one to mount to the camera.
In this video, Sal demonstrates how he uses natural light to create beautiful portraits. From the position he needs to be, to communicating with his subject, this video will give you a great inside look on what it takes to use natural lighting to create the look you’re wanting.
Lighting can make or break a photo. Getting the right light can be easy with the Profoto B1. Whether the shoot is inside or outside, this off-camera flash is guaranteed to give you an image worth sharing.
There are rules in photography, and there are rules in lighting as a part of photography. However, when you're photographing conceptual work or fine art, you are largely expected to make your own rules. Only you know what is in your own head, and you have to bend any rules that stand in the way of making that vision a reality.
Photography is so much more than "What camera do you own?" If you understanding lighting, you are well on your way to conquering one of the most difficult aspects of photography. Without light, you are not making an image. We need light. We should crave light, in all its forms.
