5 Ways to Use a Strip Box

I love my strip boxes. My go-to's are the Profoto D2 line and the Profoto 1x6 RFI strip boxes with grids. I use these light modifiers for my maternity, fitness and boudoir clients, because of the control and impact they have when shaping light. You can use them to create gorgeous directional light that focuses on drama. And who doesn't enjoy an excellent dramatic photograph?

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High-Volume Photography

High-volume photography is one aspect of the industry that seems both intriguing and daunting to a lot of photographers. I will go over why I want to photograph it, the basics of setting up team and individual images, and how to organize your day and files as you jump headfirst into one of the most profitable dollar-to-hour segments of photography out there.

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Creating Consistent Images At Every Session

Having a consistent look to your images is the one thing most photographers struggle with, but it’s the best thing to help you in establishing a recognizable brand and attracting your ideal client. Let’s take a look at five things that have helped me establish my signature photography style over the last few years, in order of their importance to me and my brand.

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Lighting Recipes Series: Hatchet Light

The main goal of my monthly lighting tutorials is to teach you how to think about light, show you how to effectively use lighting tools, arm you with knowledge you need to think on your feet, teach you how to solve the lighting problems you’re likely to encounter, and help you learn how to design lighting that can support a range of subject matter.

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How I Got the Shot – Profoto A1 with Sal Cincotta

When it comes to wedding photography, I am not a fan of leaving anything to chance. This month, we are going to dissect a recent shot of mine. This is by no means meant as a definitive guide, but I believe it will give you some insight into how I work from vision to final creation.

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2 Lighting Patterns You Need to Know

Learning where to place your key light and what angle to give it is easy using the six foundational lighting patterns photographers rely on for consistent results. These six simple, yet highly effective, lighting patterns are the go-to guide for an endless variety of predictable, repeatable lighting effects. In fact, one of these lighting patterns, Rembrandt Light, has been in practice since the master painter Rembrandt first used it.

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Gelled Lighting: Mysterious, Yet Familiar Magic

At some point in our image-viewing lives, we’ve all been enamored with a photograph where gels and color were used to augment it. Whether this image has a small kicker accent of gelled lighting or is created entirely with it, we respond to that infusion of color—the image has a larger impact on the viewer. In many ways, the underlying story of a certain image can only be fully revealed through the use of color and gels.

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Hard Light—It’s Easy!

The moment you realize you can customize the quality of the light you’re creating to fit the images you’re capturing is the moment you realize there is no one-size-fits-all lighting. With artificial light, we attempt to recreate light that occurs in nature. Absent that, lighting looks unnatural and in this photographer’s humble opinion ends up doing more harm than good. It ends up being a distraction rather than a supporting element.

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5 Steps for Creating a Successful Photography Narrative

Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.

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