Using Consistent Lighting to Brand Your Business

Nothing affects your ability to gain and maintain business like learning how to light in a way that defines your brand image. If you haven’t honed in on your photography brand image yet, now is the time to start. You have control over lighting like no other businessperson does. There are three easy ways you can start displaying a strong brand using lighting as your guide.

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Light Through a Wedding Day

If you’re overwhelmed by the technical side of lighting, don’t fear. You can try these simple approaches to wedding day lighting. As with every part of the wedding day, I apply in-studio lighting techniques to my photographs using my keylight (the main light), hair light (light that separates the subject from the background) and fill light (fills in the shadows). The mood I want to create changes throughout the day as the story I am telling changes, so my light sources vary from natural to artificial.

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Mastering the Golden Hour

Why do we covet those last few minutes of light at the end of the day? Obviously, the golden light is much easier to work with. It’s the beauty and versatility of the light that we cherish. Most importantly, it provides us more options for creatively capturing our couple’s love story. The key to successful wedding portraiture at golden hour is flexibility.

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How I Got the Shot – NYC Concept Shoot

Recently I had the honor of working with and photographing the beautiful Bella. I met Bella and her family at ShutterFest 2017. She was one of the models for the event. At the time, I didn’t have a chance to work with her one on one, but I knew I wanted to spend some time and try some new concepts with her.

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Making Something Out of Nothing

There is an expectation for professional wedding photographers to deliver our best work at every single wedding. Location can certainly help with this. It’s a lot easier to create impactful images in the streets of Venice than Flint. Now, I don’t know about you, but I rarely get to shoot in the streets of Venice, and still create artistic, impactful images for my clients on a consistent basis. You need to set yourself up for success.

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Lighting the Rock and Roll Family Portrait

The guitarist for a band I shoot promo work for just welcomed a brand-new baby boy into the world with his wife. That offers the perfect opportunity for a family portrait session. Not just any old cookie-cutter family portrait—I want my portraits, family or otherwise, to reflect the individuality of the subjects.

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5 Tips for Better Lighting on Location

Being a location portrait photographer has its drawbacks. We are often at the mercy of our environment, which means we are going to be faced with lighting challenges. If your schedule is busy, you won’t always have the luxury of planning all your sessions at sunset. Being forced to learn to overcome these situations, I picked up a few skills that are sure to help any photographer overcome bad lighting on location.

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