I write the “Building Blocks” to give you ideas on building a stronger business, brand and network of support. While most of the blocks are part of your infrastructure, this month I want to step outside the structure of your business to talk about education with a touch of networking.
Being a photographer is such a unique career. It’s hands-on, emotional, fun and action packed. Who doesn’t love that? But with all that fun comes the boring work behind the scenes that makes it all possible. It’s what everyone needs but no one wants to spend time on: organization.
When I first came to Shutter with this topic, I was ready for Sal to hit me over the head. Not sure why, though, because Sal is one of the most supportive people I know—and, let’s face it, he isn’t scared to ruffle some feathers if it benefits someone.
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It’s so easy for anyone to call himself a photographer, so it is more important than ever to find your way out of the masses and be seen as unique. This month, I talk about work you put out to the world, how versatile you are in your shooting, …
Branding can be just as important, if not more important, than your photography. It is an invaluable part of how the public views your business. It is a feeling or emotion that comes to mind when someone thinks of you.
You are done with the monkey work and ready for the next steps before delivering files to your clients. Bring on the creativity. Lightroom CC offers quite a wide range of editing capabilities, as I have covered in previous articles.
We all go through multiple phases in our lives in the pursuit of finding ourselves and becoming the person we were meant to be. For many, that pursuit comes in multiple phases and continued personal growth over the course of their life.
Your homepage is the most important page of your site. It almost always has the most page authority, since the majority of inbound links typically link to the homepage. There is no formula to a perfectly search-engine-optimized homepage.
The hardest video to sell, shoot and edit is the first one. Many of you have thought about video for years. You understand composition and lighting, and have mastered the art of photography, but you’ve never started your first video project.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
