Customer service is one of the most important aspects of your business. So often, like a doctor with no bedside manner, photographers forget the importance of dealing with the challenges of keeping clients happy.
We’ve all heard it said that “if you fail to plan, you plan to fail,” and I believe it—not only in business, but in our personal lives as well. I want to share with you the top 10 planning techniques I use to ensure success.
It is easy to be excited and overjoyed at the growth of your business. The story rings true over and over: Business is booming, the phone is ringing, shoots being scheduled, sales made.
The only person who truly wants to hear excuses is the person giving them. Taking the easy road is most likely not going to bring you true happiness in the long run.
Hi, my name is Michael and I’m a gear addict. There, I said it. I love sexy gear. I’ve drooled over my fair share of stratospherically priced Broncolor Paras, Profoto Giant Parabolics and Briese lights.
Because I shoot so many genres, other shooters sometimes ask how I describe my style. And because I’m the most immature human on the planet, my answer is usually: “My style is badass!”
As this is our third-anniversary issue, I thought it would be appropriate to touch on “taking customer service to the next level,” because that’s what we do here at Shutter Magazine.
In order to demand higher pricing for your photography, your branding has to be in order. A critical part of this is your visual identity. This includes your imagery, logo, website, print collaterals, packaging, etc.
Photographers work in an industry where technology and software are evolving so rapidly it’s hard to keep up. Who hasn’t had the kind of experience where you’re ready to convert and process files, and you find out Adobe just launched a new version of Photoshop?
The process for ensuring a photo shoot goes according to plan involves three key ingredients: concept, wardrobe and location. In this article, I dive into locations and the tricky business of planning properly so there are no surprises the day of.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
