Vanessa Joy – 5 Ways to Date Your Clients
Wedding photographers are the most unique vendors at a wedding. We’re the ones who are at the event the longest, from getting …
05/01/2015
Leonardo Volturo – The Path to a Successful Business
How many things are standing in the way of your having a successful business? For my wife and me, it came down to five key points.
05/01/2015
Sal Cincotta – May 2015 How I Got The Shot
It’s wedding month here at Shutter Magazine, and I am pumped. Why am I pumped? Well, first and foremost, I love shooting weddings. It truly is my passion.
05/01/2015
Skip Cohen The Next Big Building Block: An Effective Network
This year in each issue of Shutter Magazine, we’re focusing on a building block for your business. Your site and blog, together with your skill set, make up the foundation of what can become a thriving business.
05/01/2015
Focus Stacking for Greater Depth in Landscape Photography
It never fails when I read about new ways to better my photography: There’s usually an equipment pitch. It’s all about having the best lenses and cameras. Or on the flip side, I find large-format film photographers preaching lessons in the landscape. Hauling my 4×5 view camera everywhere was great when I was shooting for 40-by-50-inch prints and I had grant money to blow on art projects. But technique is often more important than equipment. One technique, “focus stacking,” can lend greater depth to your landscape imagery.
03/28/2015
Building your blog
We started out talking about your website, then your blog, last month. Well, the next big building block for your brand awareness is figuring out how to use your blog. That means filling it with useful content.
I always hear photographers whining that “there’s nothing to write about!” The truth is, there’s always something to write about, but most of you take so much for granted in terms of your expertise and being helpful to your readers.
Let’s come up with a series of topics you can expand on so you’ve got a nonstop flow of content.
03/28/2015
How To Get on the Map with Google’s Search Results
I’ve had a bunch of people ask me how to get their business to appear on Google Maps in SERPs (search engine results pages). The map results still use Google’s algorithm to determine ranking here, but with more emphasis on certain factors. Here are some of those factors.
PHYSICAL ADDRESS
This is your physical address in the city of the search. If you do not have a physical location in the city, do not try to fool Google by getting a P.O. box or using a fake address. You can still rank organically in the search, but without a legitimate physical location in the actual city of search, or if you are in a suburb or a short distance away from the targeted city, you will most likely not show up on the top of the map results.
03/28/2015
Colin Roohan The World Through My Lens
I’d like to share a few experiences that I believe helped me become a stronger travel photographer. I hope that by the end of this piece, you’ll be searching online for plane tickets for a trip you’ve been putting off. But first, allow me to tell you a little about myself in my first-ever contribution to Shutter.
03/28/2015
Top 10 Tips for the Traveling Filmmaker
The majority of my corporate shoots are in locations I’ve never been before. We average five to 10 destination weddings a year. They require working out of suitcases, taxis and hotel rooms with limited time and resources. Filming at home in a studio is one thing, but bringing your filmmaking productions to Hawaii, Mexico, Chicago, New York, Los Angeles, England, Canada and everywhere in between is another. Over the past decade, I’ve made many traveling mistakes in my destination filmmaking. I’m going to try to help you avoid those mistakes.
03/28/2015
Location Session: The Ins and Outs of Shooting on Location
There are several factors that play a part in creating a great image. Location is often one of the most important. Location sessions have become very popular. Being able to travel to tropical locations to photograph weddings sounds like a dream job. While it can be both fun and rewarding, it can bring a ton of liabilities that most photographers overlook. Locations have helped keep my interest in my portrait business. If you shoot in the same camera room day after day, you are sure to become bored at some point. But there is more to finding a location than just riding around and hopping out and shooting.
03/28/2015
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Behind the Shutter
Photography training and education for the modern photographer
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
