Marketing
Marketing

Ways to Create Word-of-Mouth Marketing

You always hear that cliché, don’t you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?

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Profoto
Lighting

5 Looks 1 Light

Join top photographer Sal Cincotta in this free video where he helps you make the most out of your studio portraits with one light.

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How I got the shot

How I Got The Shot With The Profoto B10 Plus

Lighting makes all the difference in your final images. Too often today, professional and amateur photographers declare themselves “natural light” photographers. In theory and in practice, we should know how to use all types of light. Natural, flash, continuous, hard, soft, you get the idea.

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Fine art editing
Post Production

Fine Art Portrait Editing

Let me begin with the premise that no fine art ideas — whether surreal, conceptual photography, or from a personal place of exploration — begin with editing. Like all art pieces or even pure photographs, editing is only as good as the original image and concept, as long as it is shot correctly with the proper forethought and attention to detail.

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Composite in Photoshop
Post Production

From Shoot to Edit: Creating a Composite in Photoshop

Compositing is a problem-solving tool and an extension to my photography vision. It adds layers to the idea and helps me be more creative. There are different reasons why you might want to use compositing in your work. Here are some of the reasons why I create composites.

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Innovate
Business

Innovate or Die in a Covid World

So where does that leave us? I want to help you navigate that opportunity when it presents itself in the world of photography and ensure you are as prepared for success as you possibly can be. If you are not ready, it will be lost opportunity for you and your business.

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Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.