Last month, we discussed the foundations of building a successful photography business. We talked about reframing your mindset to start seeing sales as an opportunity to add value to each client that comes into your world.
It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I've seen this acronym get misused,
There has never been a more crucial time in our lives. Covid has wreaked havoc on our economy, lives, and businesses. So, as small business owners, we are all sitting here wondering if we will survive.
One of the most frequent comments that I hear as a photographer is, “I don’t know how to be creative!” Or, I will sometimes hear, "How can I be creative?" The immediate feeling that I get when hearing this statement causes me frustration, and sometimes sadness.
You always hear that cliché, don't you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?
Boudoir is such an intimate experience for clients. They are paying you thousands of dollars to pose in front of your camera at least half-naked.
The business of food photography is not as simple and straightforward as some may think. Like with fashion, sports, and still-life photography, there are areas of focus that food photographers specialize in that distinguish them from their peers.
To some, in person sales (IPS) stands for terrifying, scary, I’m not a salesperson, no one will ever buy anything. But for us, IPS stands for life changing, freedom, revenue generation, working smarter, not leaving money on the table, and client care.
Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.
After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?
