Most photographers (and other small business owners) spend a lot of time stressing about marketing. But more important than any marketing campaign, mailing, blog, advertising or even networking you can do is the message you are communicating through those forms of marketing.
How to create long exposure light trails with Payton Hediger. This image in particular was created by Evolve Edits as a Signature Edit for Rafael
#InstagramMarketing by Catherine Guidry A few days ago, I was deep in a conversation about business. My friend “Susan” discussed her frustration with social media
30 Best Cities for Photographers Ever wonder what the best cities are to be a photographer? You know, those pesky little things like number of
Four tips to building a stronger network with Skip Cohen “Networking” is one of the most abused words in business today. Everybody talks about
Using Speedlights using Grids w Michael Anthony Learning to creatively use light is something that photographers can do to help make their portfolio stand out
As business owners, we have many decisions to make when marketing to new clients. We need to weigh the benefits and drawbacks to certain avenues before deciding to invest in them. This can include both paid and free methods of advertising.
This month’s shoot was, in a word, fun. I love having a creative group of people around me. This time, we had an internal debate about the direction and concepts for the cover shoot.
The secret behind creating a luxury boutique-style brand isn’t classified information. In fact, it’s fairly obvious because most of us know what to expect when we walk into a high-end retailer.
Just because it’s winter and business is slow for most photographers doesn’t mean you get to relax. This is the perfect time to plan some exciting promotions for the year ahead.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
