Congratulations: If you’re reading this, you’re on the right track. Photography is more than just taking pictures and investing in the never-ending flow of gear. If you want success, the most important thing to invest your time and eventually money into is education.
It seems like everyone in the photo and video world has a drone these days. We can now get amazing perspectives and high-angle shots with superb image quality, allowing us to take our productions to a whole new level.
Bad communication and workflow can gum up your sales process and stagnate your entire operation. Let’s first discuss client communication. Our sales begin with the phone call.
We always have those times when we need to bring in new clients. If we’ve just raised prices or have made some big changes, the need may be not only for new clients, but better-qualified clients.
Are you allowed to experiment and have fun filmmaking? Every year, I leave all my professional gear at home and take a few GoPros with me for a day of fun with my dad. We have a winter tradition of going fishing together.
Last November, Google released its Search Quality Evaluator Guidelines, which human evaluators use to manually rank websites. These guidelines give us a glimpse into what Google’s algorithm is looking for.
It is a common misconception that you need a beautiful studio or office space for a high-end client experience. This story is all too familiar: A wonderfully talented photographer with a solid business model lacks the confidence to move to in-person sales because she doesn’t have a studio for client meetings.
When it comes to creative and artistic direction in your editing, it is hard to distinguish yourself from the trends. You may have established a niche in your market, but how can you create work that doesn’t look dated as soon as you update your portfolio on your website?
One thing I tell attendees at my speaking engagements and workshops is: Thank the Lord I’m so pretty, ’cause I’m really not very smart. They all giggle, but in all honesty, when it comes to the way I handled some of my business in the beginning of my little career, it is amazing the doors are still open at Moz Studios.
The more times you can convince clients to let you photograph them, the more moneymaking potential you have. If we are photographing newborn babies only one time, never to see them again, we are going about it all wrong.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
