The secret behind creating a luxury boutique-style brand isn’t classified information. In fact, it’s fairly obvious because most of us know what to expect when we walk into a high-end retailer.
Just because it’s winter and business is slow for most photographers doesn’t mean you get to relax. This is the perfect time to plan some exciting promotions for the year ahead.
No matter how good you are, you’re only as good as your last shoot. That means you’d better get the shot. Being prepared for the unexpected will help you do this.
Congratulations: If you’re reading this, you’re on the right track. Photography is more than just taking pictures and investing in the never-ending flow of gear. If you want success, the most important thing to invest your time and eventually money into is education.
It seems like everyone in the photo and video world has a drone these days. We can now get amazing perspectives and high-angle shots with superb image quality, allowing us to take our productions to a whole new level.
Bad communication and workflow can gum up your sales process and stagnate your entire operation. Let’s first discuss client communication. Our sales begin with the phone call.
We always have those times when we need to bring in new clients. If we’ve just raised prices or have made some big changes, the need may be not only for new clients, but better-qualified clients.
Are you allowed to experiment and have fun filmmaking? Every year, I leave all my professional gear at home and take a few GoPros with me for a day of fun with my dad. We have a winter tradition of going fishing together.
Last November, Google released its Search Quality Evaluator Guidelines, which human evaluators use to manually rank websites. These guidelines give us a glimpse into what Google’s algorithm is looking for.
It is a common misconception that you need a beautiful studio or office space for a high-end client experience. This story is all too familiar: A wonderfully talented photographer with a solid business model lacks the confidence to move to in-person sales because she doesn’t have a studio for client meetings.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
