No matter what you’re shooting, if you’re building a business, it’s going to be built on relationships.

Marketing can be scary, but usually it’s not so much the marketing itself, but rather having no idea where to begin.

In today’s digital world, everyone can be a photographer—and let’s face it, most people either think they are or know someone who is. Photographers have a product and service that is easily and readily provided by the masses.

While professional photography has a little seasonality, especially around holiday time, overall you have the most power to create excitement in your...

Same day slideshows were originally created as a marketing tool aimed at wedding reception guests. While they also wow the bride and groom, the primary benefit...

In the July issue I described “friendors,” or vendors who are friends, and I gave some points on how to establish and maintain the relationship. A few readers had questions about this topic, so this month I am going to...

Client attraction is a current buzz-term for attracting new clients in your target market. Trendy phrase or not, it is important to any small business owner.