When we started the “Building Blocks” series, the whole idea was to keep providing you with ideas to help you build a stronger business. We’ve covered a lot of the key components, but now it’s January, when business is typically slow.
Ah, the world of social media. Facebook, blog posts, Instagram—the list goes on and on. We are trained to shoot, shoot, shoot, then share, share, share. Our first instinct as professional photographers is to post the final polished images from a shoot so our clients and followers can see the incredible work we do.
I sometimes wonder how we ever survived without some of the modern-day technologies that we take for granted today. How on earth did we ever survive without our cellphones? The birth of cellphones brought about another level of responsibilities. With every advancement in technology, there are consequences of some kind.
Photography is interesting in that you can make your work as simple or as complicated as you want. I have friends who are very artsy and who are true storytellers with every image. They think about every part of the image, and are meticulous in the placement of the subject as well as everything else in the frame.
Finally, we are ready to post the images for the client to see. For now, the editing is done! In the past four “Workflow With Lightroom CC” articles, I have stressed the importance of efficiency. User presets are the foundation for my efficiency in automating tasks and processes.
Many of you starting out have no help and are all alone. You are the accountant, video editor, salesperson and filmmaker. You don’t have the budget to hire more staff, but you want to produce compelling videos. This article is about overcoming your fear of taking on larger video projects and creating a game plan to achieve extraordinary results.
As a professional photographer, your website is not only your résumé but your calling card to any potential client looking to hire someone like you. It is imperative that the images that represent your business on your website look the best they can.
Today’s professional portrait photographer falls into one of two categories, or a hybrid of the two. The first is the “shoot-and-burner,” the photographer who charges one price that includes the session fee and the digital files from the session.
“Digital asset workflow” is just a fancy way of describing how your files are managed. Whether you shoot one session a year or hundreds, this term needs to be in your vocabulary. Just because you are the best photographer in the world does not mean you know what to do with your images after the shoot, during the editing process or upon final archive.
Are you looking to improve your client experience? This month, I share some of the ways we ensure a smooth and effective high-level wedding experience for our clients. Use these tips, and your own clients will be raving about you to their friends and family.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
