Fine-tuning Your Blog for the New Year

There’s no better way to lay down a foundation of brand building than with a great blog. Sadly, so many of you treat it as an afterthought when it should be part of your core business and planning. Sure, you can have a website and a presence without a blog, but why would you want that? Success in photography today is about relationship building, and a well-done blog can help your target audience get to know you better and build trust. I know I’ve written this before, but your website is about what you sell and your blog is about what’s in your heart. This month I give you tips for building a stronger blog that works together with your website and skillset.

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Maintaining Balance When Working with Your Significant Other

Working with your significant other isn’t easy. But it can be one of the most rewarding experiences you ever have if you figure out a way to make it work for both of you. I’m by no means in any kind of professional position to be dishing out relationship advice. But I’ve been looking at the life Sal and I have built in relation to our business together, and I’ve compiled some tips that have helped me find balance in my work/romantic relationship.

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Seniors | The Next Generation with Sal Cincotta

You have probably already figured it out. Gen Z is taking over, and they are not like their millennial predecessors. This is the first generation born with technology. They expect it to be everywhere and to always work. Where does that leave us as photographers and business owners? Welcome to the world of reinvention. Senior portraits are different than they were 20 years ago. Heck, they’re different than they were five years ago. The kids are different, their personalities are different and the final product is different. Below are some ideas for thriving with a new generation of seniors. 

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Your Dream Studio: Upsell Strategies to Incorporate Into Your Sales System

Our goal this month is to round out your sales system with clever and desirable upsell options to entice your clients to get the most out of their experience with you (and to get you the most profit). A quick note about terms: In the strictest sense, upselling means selling the client a higher-priced product than the one they were considering. The terms cross-selling and add-on sales describe selling the client additional items beyond the one they were considering. It’s become commonplace to use the word upselling for all methods of achieving a higher sale. For the purposes of this article, we use the broader meaning of upselling.

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Your Dream Studio: Building a Price List That Sells

For successful sales, you have to create a system that makes getting to your target sale easy and fun. This month, we focus on the role of your price list in making your target sale the easiest way for the client to buy from you. It is not just a list of every product you offer, but a systematic approach of presenting different items and offers that your clients can’t resist.

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How to Get New Clients From Wedding Vendors

As a wedding photographer, you should be filling your calendar with free leads from fellow vendors. I mean, aren’t they grateful? Haven’t they seen all the amazing photos on your blog? Without your images, no one beyond the guest list would ever see the flowers, fashion and decor they create—at least not in the appealing and professional way you photograph them. If you want to get on a wedding planner’s good side, see your name on a venue’s referral list or even become the go-to personal photographer for wedding vendors everywhere, consider the following tips.

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The Answer to All Your Problems: Marketing with Sal Cincotta

You read that title right. All other things equal, marketing is the reason I see most businesses fail. They ether don’t do it at all or, quite frankly, they suck at it. And no, running a Facebook Ad is not marketing. There are time-worn strategies that go into marketing. You don’t just do something and magic happens. You need a plan. You then must execute that plan. You then evaluate the results, make adjustments and re-execute your plan. Rinse and repeat. 

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